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Two Child Policy Campaign: Empowering Ikeji Families

Develop a creative brief for a campaign advocating for a maximum of two children per family in Ikeji, focusing on population control and HIV/AIDS awareness. Analyze existing message designs for success factors and target a specific audience through demographic and psychographic characteristics. Conduct a topical Focus Group Discussion for insights.

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Two Child Policy Campaign: Empowering Ikeji Families

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  1. MESSAGE DESIGN FOR POPULATION AND HIV/AIDS

  2. Class exercise on creative brief (Individual) Develop a creative brief for a proposed campaign on child control advocating for maximum of two children per family in Ikeji 5 points

  3. Portfolio Assignment 1 Carefully examine any existing message design. Do a brief analysis of the success or otherwise of the campaign. 3 points

  4. Portfolio Assignment 2 Pick your target audience for your mini project on message design. Give a detailed description of their demographic and psychographic characteristics

  5. Portfolio Assignment 3 Having picked your target audience for your mini project on message design. Carry out a Focus Group Discussion on a section of them. The discussion must be topical to your mini project.

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