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Media-Smart Youth: Engaging, Creating, and Connecting Online

Explore the impact of new media on youth engagement, creativity, and relationships. Learn how online activities shape social interactions and empower teens to express themselves. Discover strategies to connect with and support young people in the digital age.

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Media-Smart Youth: Engaging, Creating, and Connecting Online

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  1. Eating, Thinking and Staying Active with New Media6.02.09Mary MaddenPew Internet & American Life ProjectPresented to: NICHD Media-Smart Youth Meeting

  2. Who we are…

  3. Where we live…

  4. Watching the online audience grow • 74% of adults in the U.S. use the internet • up from 46% in 2000 • 93% of teens ages 12-17 use the internet • up from 73% in 2000 • 87% of parents of teens go online

  5. Then and Now… 2000 5% with broadband at home 50% owned a cell phone =slow and stationary connections 2008 58% with broadband at home 82% own a cell phone =fast and mobile connections

  6. Mobile access to the “cloud” 69% of online Americans have used “cloud computing” applications whose functionality is located on the web.

  7. Youth of Today: Already Media-Smart?

  8. Online activity pyramid: by generation The majority of teens and Gen Y use SNS, but fewer maintain blogs. Less than a fifth of online adults older than Gen X use SNS. While there are always exceptions, older generations typically do not engage with the internet past e-commerce. The vast majority of online adults from all generations uses email and search engines. Generations Online in 2009

  9. Profiles: Switchboards for social life

  10. Lesson #1: Get Creative • 64% of online teens are content creators • Teens have embraced Web 2.0—blogging, remixing and sharing their creations without fear. • Teens have the time to play around with these tools and get comfortable, and adults need this time, too.

  11. Lesson #2: Start Conversations Teen content creators solicit feedback • Most teens receive feedback on the material they post, and most give feedback to others. • Social media tools offer the opportunity to solicit feedback and shape critical conversations.

  12. Lesson #3: Reinforce Relationships • 91% of social networking teens use the sites to stay in touch with offline friends • Rather than replace offline relationships with online ones, social media tools work best when they augment relationships that have other dimensions.

  13. Lesson #4: Cultivate Semi-public Spaces Teens are skilled navigators of the semi-public Web • Teens curate social spaces where they feel comfortable sharing ideas and expressing themselves. • Semi-public spaces like social networking groups offer participants a forum to ask questions and share ideas.

  14. Eating with New Media

  15. Sites to inspire: Yelp http://www.yelp.com

  16. Thinking Critically with New Media

  17. Sites to inspire: Keeping Score http://www.keepingscore.org

  18. Staying Active with New Media

  19. Sites to inspire: Cycle Kids http://www.cyclekids.org

  20. Regroup and Rethink… • Connect with teens using the tools they already know • Make your resources infinitely shareable • Create opportunities to collaborate

  21. Thank you! Mary Madden Senior Research Specialist Pew Internet & American Life Project 1615 L Street NW Suite 700 Washington, DC 20036 mmadden@pewinternet.org 202-419-4500

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