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Asian Paints– Mobile Website

Asian Paints– Mobile Website. m.asianpaints.com. Project Description.

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Asian Paints– Mobile Website

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  1. Asian Paints– Mobile Website m.asianpaints.com

  2. Project Description • Considering the unique and omnipresent nature of the mobile device, Asian Paint’s next step was to think of the real opportunities in translating their website experience onto their mobile users, at each stage of the painting process, to help them with inspirations and choose the right product.

  3. Project Objective ‘Always there’ partner for a consumer’s home décor journey. Customer Journey

  4. Personas – Target Audience Primary: Competitive Controller Secondary: Cautious Experimenter Tertiary: Recognition Seeker Demographic “My family moves aroundIndia frequently. I’m looking to make friends and business associates like myself. This home project is the perfect chance for me to show offmy cosmopolitan lifestyle.” Demographic “I’ve just started workingand would like to remodel my room to signify this new phase in life.I’d like my room to look like the one I saw in latest Bollywood movie star’s home, hopefully my parents like it.” Demographic “I’m a self-made man and grew my business from nothing. My bragging rights are hard earned, therefore my new house needs to stand out like I do.” “I have multiple gadgets to ensure that I’m always connectedto my friends and colleagues.” “I’ll use my smart phone privately in my room to stay connected.” “Because of my nature of business, I carry two phones with me.” Colour and Decor Colour and Decor Colour and Decor “I like to be in control.” “I would like to experiment with customised looks for my home, but need someone to show me how” “There’s no room for error.So I need to have the best knowledge and processes to ensure everything goes as I’ve planned.” “I get my inspiration from everywhere - magazines, the web and celebrity news.” “I own this special space and it represents who I am– I hope my friends think it’s cool, too.” “Cost doesn’t matter if it’s new and appeals to me. But it has to be justified.” “I definitely want to experiment with new colours and special effects, but I need reassurance. Have to see what it will look like, but willing to try.”

  5. UX Process

  6. UX Strategy

  7. Innovative User Experience • Key Features

  8. Information Architecture • Ideas, trends, colours. Browse now to get started on a new look for your home. • Use our tools and guides to discover what your dream home could look like. • Realise your painting plans and get a great deal onour services. • Explore the entire range of shades and textures we offer. Mobile App My Account Contact Us Color Spectra Locate Us Calculators

  9. Sample Wireframes Homepage

  10. Sample Wireframes Primary Navigation

  11. Sample Wireframes Get Inspired Landing Page

  12. Why we deserve the UXie? Post launch, from September 1, 2013 – April 30, 2014 70% 4 Minutes 4 Page Views 0.6 MNVisitors In 7 months Each visit New visitors Average time spent The analytics clearly establish that with the user friendly features, smart design, crisp copy and seamless implementation of the application, Asian Paints at m.asianpaints.com has gained significant popularity amongst its customers. Hence, the objective of placing Asian Paints as a brand in step with the times was successfully achieved.

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