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River to Sea TPO Community Transportation Survey

TELL THE TPO. River to Sea TPO Community Transportation Survey. TPO Board Meeting April 2014. LAUNCHES TODAY. “TELL THE TPO” GOALS. Multi-task as both a survey and public awareness campaign. Provide baseline data and research useful to TPO leadership and long range planning

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River to Sea TPO Community Transportation Survey

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  1. TELL THE TPO River to Sea TPO Community Transportation Survey TPO Board MeetingApril 2014

  2. LAUNCHES TODAY

  3. “TELL THE TPO” GOALS Multi-task as both a surveyand public awareness campaign • Provide baseline data and research useful to TPO leadership and long range planning • Effective Public Engagement Tool • Create a Buzz and Earned Media Opportunity • Build Partnerships and Awareness • Build database

  4. Marketing Plan It’s all about teaming… Partnerships Team with chambers to reach their businesses Team with businesses to reach their employees Team with organizations to reach their members Champions: TPO Board members being challenged to disseminate the survey to their stakeholders. Each given a unique survey link to measure success. Keep it fun, prizes and incentives

  5. Tools

  6. Tools • Rack Cards • Web Site • Hard Copy Surveys • English-Spanish • “Challenge Codes” for Ambassador Program

  7. Friendly Challenge Each Board member is an Ambassador. • Each given a unique survey link to measure success. http://tellthetpo.com/ambassador/?code=S4K9 • We invite each to send your link to your stakeholders, contact lists, e-newsletters, etc. • Coveted trophy awarded to most successful Ambassador

  8. Next Steps • We are presenting to 70 community organizations via One Voice Volusia. • Team Volusia aboard, we are approaching each chamber, Flagler Dept. of Economic Dev. • We are approaching all major employers • Team available to collaborate with each Board member.

  9. SCHEDULE Aug 2014 Sep 2014 July 2014 Apr 2014 Feb. 2014 May 2014 June 2014 Brief TPO Board Compile Data & Analyze Summary Memo. Launch Survey Survey Dissemination

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