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Evaluation

This evaluation examines the album cover design for "SPARKLE" by CRUNK, featuring Tammy Lee Davies and Jacob Ayling-Ellis. The cover integrates bright, eye-catching colors with a cartoon effect, distinguishing it from typical designs in the dance genre. Feedback from peers expressed a positive response to the vibrant colors and appealing layout, which resembles promotional materials by major labels like Head Candi. The music video follows conventional dance video narratives with energetic movements and effective camera angles, though some felt it missed the song's intensity. Overall, the design elements maintain a cohesive color scheme.

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Evaluation

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Presentation Transcript

  1. Evaluation SPARKLE CRUNK TAMMY LEE DAVIES Jacob Ayling-Ellis

  2. The cover

  3. cover follows the conventions of album art for the genre of dance Bright eye catching colours A real image is used but with a cartoon effect to bring something different to the mix This is a similar album cover to the ones produced by the large record label knows as head candi. Why did I choose this image?

  4. Feed back • Talking to fellow pupils and the general public • General opinion is good • Like bright colours, feels like an album you could see in the shops and is loud and shouts out. • Didn’t like the artist’s name said it felt to country rather than dance.

  5. Back

  6. back • Contrasting colours • Scattered text similar to recent album using the back as more of a notice board for text and images, give a more free feel to the conventional block prints. • Why did I choose this image?

  7. feedback • Confusing layout • Clever looking back cover • Attractive and appealing artwork some preferred the back cover to the front

  8. advert

  9. Advert • HMV style advertising • Use of reviews • Closly following media conventions

  10. Music video Follows a typical dance video narrative Lots of jump cuts to the beat Typical female star Punchy movements mimic the music

  11. Feedback • Enjoyed the opening scene and good use of camera angles • Lacked the punch the song gives • Choice of location could be better

  12. The combination • You can tell all the auxiliary texts go together due to the colour scheme through out the pink and black being the main focal point • The video could have been more closely linked with the costume used being the matching colour, this is the only part I feel lets down the combination.

  13. Programs used • G.I.M.P 2. • Excel . • Publisher. • Adobe premiere. • Microsoft word, PowerPoint and virtual DJ. • HD video camera. • Digital camera.

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