Home Fashions

1. Home Fashions

2. Major Categories • ____________: bed linens, bathroom items, table/kitchen linens • ________________ – window treatments, upholstery, furniture, throw pillows, etc. • _________________ – carpeting, area rugs, throw rugs, floor tiles, hardwood. • __________________ – pictures, lamps, other decorative items.

3. Home Fashions & The Economy • The economy has a ______________ on the home fashion business. • In times of hardship, people spend less on home furnishings. • New home sales directly affect the purchase of home accessories. • _____________ and levels of income affect home furnishing sales.

4. Brand Names in Home Fashions • Designer’s name on the label is assurance of a consistent look that the consumer recognizes from the designer’s apparel line. • Ex: • Laura Ashley • Ralph Lauren • Calvin Klein • Liz Claiborne • Tommy Hilfiger

5. Market Segments in Home Fashions • Bridal • New Home/Vacation Home • Replacement

6. Retail Channels of Distribution * __________________________: • Customers who are making their own selections. • Wal-mart, JC Penny, Kmart & Target • Category Killers – Bed Bath & Beyond, Linens & Things • __________________________: • Offer customized upholstered furniture & window treatments and expert advice. • Designers have their own firms or work within home furnishing & department stores.

7. Advertising & Publicity • _______________ Magazines – • Home & Garden • House Beautiful • Martha Stewart Living • Elle Decor

8. Home Fashion & Color • ___________– • warm, bold, stirring, energetic • Can increase heart rate and body temperature • Use in rooms where activity occurs (family room) • Avoid using in rooms of rest/sleeping

9. Colors • _____________ • Causes more eye fatigue than any other color • Increases metabolism • People tend to lose their temper more often in yellow rooms • Cheerful, energetic, happy • Works well to brighten small rooms • Buttery shades are easier to live with than sunflower yellow

10. Color • ______________ • Favorite among both genders • Relaxes, soothes, feel more spiritual • Considered a clean color • Can suppress appetite • Great color for bedrooms, bathrooms and laundry room.

11. Color • ______________ • Appeals to many • Calms, relaxes and is considered a healing color. • Works well in kitchens, bedrooms

12. Orange • Welcoming, warm and cheerful • Tends to improve appetites • Used in kitchens, breakfast nooks, and dining rooms.

13. Purple • Mystery and/or spirituality • Used in ________________bedrooms • In certain shades, it can be subtle and a flexible neutral.

14. Black • Dark colors make rooms seem much smaller than they are. • Avoid using as the _____________ color in the room. • Very classy, elegant, modern when used as an accent color with white or other neutrals. • Example: Black furniture is becoming very popular.

15. Pink • Known as a feminine color • Reduces angry behavior (temporarily) • Comfort color that is favored by many for its sweet, childlike appeal. • Often used in little girl rooms

16. Grey • Enhances creativity • Great color for offices and studios • Provides a ___________________ for many color combinations. • Livable for a long while • Can be traditional, modern, contemporary or beach house friendly.

17. Brown • Security, ______________, reassurance • Soothing • Great color for family rooms • Combines well with pale blue, fuchsia, chartreuse.