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Online Video

Online Video. Produce For Pennies, Sell For Big Bucks!. For technical assistance call RAB Member Response at 1-800-232-3131 For audio, dial into the conference center: 1-800-244-2500 toll-free anywhere in the USA (1-212-786-7191 outside the USA, tolls apply) PIN code: 921445#

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Online Video

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  1. Online Video Produce For Pennies, Sell For Big Bucks! For technical assistance call RAB Member Response at 1-800-232-3131 For audio, dial into the conference center: 1-800-244-2500toll-free anywhere in the USA (1-212-786-7191 outside the USA, tolls apply) PIN code: 921445# Toggle between FULL SCREEN and window by touching F5 MUTE and UNMUTE your phone line by touching *1 Audio may be recorded… for “training purposes.” John Potter VP/Director Radio Training Academy jpotter@rab.com

  2. Here’s What We’ll Cover Lights! Camera! Action! • How we got here • Online video growth • Examples of video products • The pricing models • Inexpensive video production Online Video

  3. How We Got Here History of the Net • Text • Graphics • Audio • Video • ??? Online Video

  4. The Irony • Improving • Bigger screens • Higher quality • HDTV • Blu-ray DVD Online Video

  5. The Irony • Improving • Bigger screens • Higher quality • HDTV • Blu-ray DVD • Dumbing-down • Smaller screens • Compressed quality • Online and mobile devices Online Video

  6. Video Production Costs • Network TV commercial production: $400,000 (source: AAAA) Online Video

  7. Video Production Costs • Network TV commercial production: $400,000 (source: AAAA) • YouTube Free? Online Video

  8. Video Production Costs • Network TV commercial production: $400,000 (source: AAAA) • YouTube Free? Score Card Brooker: 2.1 Million USA Network (#1): 2.0 Million Online Video

  9. Video Products # 1. Video pre-rolls #2. Locally produced video #3. Sponsored video podcasts #4. Expanding display ad with video #5. Stand alone video commercials #6. Competition (If we don’t do it, who will?) Online Video

  10. Video Products # 1. Video pre-rolls #2. Locally produced video #3. Sponsored video podcasts #4. Expanding display ad with video #5. Stand alone video commercials #6. Competition (If we don’t do it, who will?) Online Video

  11. Video Products # 1. Video pre-rolls #2. Locally produced video #3. Sponsored video podcasts #4. Expanding display ad with video #5. Stand alone video commercials #6. Competition (If we don’t do it, who will?) Online Video

  12. Video Products # 1. Video pre-rolls #2. Locally produced video #3. Sponsored video podcasts #4. Expanding display ad with video #5. Stand alone video commercials #6. Competition (If we don’t do it, who will?) Online Video

  13. Video Products # 1. Video pre-rolls #2. Locally produced video #3. Sponsored video podcasts #4. Expanding display ad with video #5. Stand alone video commercials #6. Competition (If we don’t do it, who will?) Online Video

  14. Video Products # 1. Video pre-rolls #2. Locally produced video #3. Sponsored video podcasts #4. Expanding display ad with video #5. Stand alone video commercials #6. Competition (If we don’t do it, who will?) Online Video

  15. Pricing Models • Flat Rate • CPM • CPC • CPA, CPA, CPL Online Video

  16. Pricing Models Typical Local Pricing Links $5-10 CPM Banners $20 CPM Rich Media $25 CPM Video ads $25-40 CPM Video pre-roll $25-50 CPM Online Video

  17. *1 Unmute: Questions? Touch *1 again to mute your line

  18. Inexpensive Video Production • Hardware • Camera • Mic • Computer • Software • Video editing • Audio editing • Photo editing Online Video

  19. Video Editing Software • Windows Movie Maker (free within Windows OS) • Sony’s Vegas Pro 8 ($470) • Camtasia Studio V 5.1 ($270) • Adobe Premiere Pro ($780) Online Video

  20. Audio Editing Software • Audacity 1.2.6 (free at www.download.com) • Sony’s Sound Forge Audio Studio 9 ($50) • Adobe Audition 3 ($349) Online Video

  21. Photo Editing Software • Google’s Picasa (free from www.picasa.google.com ) • Paint Shop Pro Photo X2 ($60) • Adobe Photoshop Elements 6 ($80) • Adobe Photoshop CS3 ($640) Online Video

  22. *1 Unmute: Questions? Touch *1 again to mute your line

  23. Online Video Produce For Pennies, Sell For Big Bucks! Watch for an e-mail with evaluation questions and a link to download a PDF copy of today’s slides John Potter VP/Director Radio Training Academy jpotter@rab.com

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