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Developing New Market Offerings

Objectives. Challenges in New Product Development (NPD)Organizational Structure

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Developing New Market Offerings

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    2. Objectives Challenges in New Product Development (NPD) Organizational Structure & NPD Stages & Management of NPD Diffusion & Adaption of New Products

    3. Why New Products Fail Over Championing Overestimated Demand Poor Design Poor Marketing Execution High Development Costs Strong Competitive Reaction

    4. Challenges in NPD Idea Shortage Fragmented Markets Social & Governmental Constraints Cost Capital Shortage Need for Speed Shorter Product Life Cycles

    5. New Product Development Process

    6. Probability of Success

    7. Concept Development & Testing

    8. Product & Brand Positioning

    9. Conjoint Analysis

    10. Consumer-Goods Market Testing

    11. Commercialization

    12. Adopter Categorization of the Basis of Relative Time of Adoption of Innovations

    13. Characteristics of the Innovation Rate of Adoption Relative advantage Compatibility Complexity Divisibility Communicability

    14. Review Challenges in New Product Development (NPD) Organizational Structure & NPD Stages & Management of NPD Diffusion & Adaption of New Products

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