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GREEN TOURISM Jon Proctor, Technical Director, Green Tourism Certification

GREEN TOURISM Jon Proctor, Technical Director, Green Tourism Certification. Vision UGANDA – leading African Tourist destination (Mountains of the moon, mountain gorillas source of the Nile, Murchison falls, birdlife, Pearl of Africa, rock art, rafting/canoeing, arts and crafts).

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GREEN TOURISM Jon Proctor, Technical Director, Green Tourism Certification

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  1. GREEN TOURISM Jon Proctor, Technical Director, Green Tourism Certification Vision UGANDA – leading African Tourist destination (Mountains of the moon, mountain gorillas source of the Nile, Murchison falls, birdlife, Pearl of Africa, rock art, rafting/canoeing, arts and crafts)

  2. Q: What can Uganda do to make itself a destination of choice, especially to the UK market? Adventure Tourism – mountains, rivers, lakes, wildlife 500 visitors a month re rafting/water sports 8 people per day/gorilla family only 50% accommodation has website Create opportunities, tell stories, build reputation for quality and sustainability, support host communities Avoid bad publicity such as Virunga oil exploration (SOCO) petition of 600,000 via WWF UN World heritage status? (Africa’s most bio-diverse park)

  3. Q: What steps can be taken to mitigate the negative impact of tourism on particularly sensitive environments? Ensure buildings and developments embed efficiency support biodiversity, demonstrate effective CSR, renewable resources, carrying capacity Avoid exploitation (ethical treatment of people & animals) Make experiences inclusive and add social wellbeing (coffee tours) Carbon footprint - flight 3000kg per passenger hotel = 30kg/overnight Could Uganda be a carbon neutral destination? Support the community through practical projects Work with a sustainable tourism action plan (Destination framework) (A set of indicators designed to support sustainable goals) Gain recognition for your actions (Third Party Certification) Develop a business focused action plan reviewed 3 yearly

  4. Q: What do potential investors look for first when considering opportunities and what can Uganda do to improve it’s prospects? Provide a stable economic climate avoid corruption Consider the risks and opportunities (health, safety, economic, ecological, quality, sustainability, CSR) Ensure investments support the local community through economic opportunities (bottom up not top down) Understand the consumer and their values Use social media to tell stories, create interest Little things can make a big difference

  5. What is the Green Tourism Programme? Business Development & Certification Programme • SME’s (<250 employees) – Hotels, Serviced Apartments, B&B’s, Conference Centres, Restaurants, Offices, Self-Catering, Activities Private, not-for-profit company • Funded through membership fees, international & project work Operating since 1997 • Graded over 5000 business, 10,000 assessments, Current Membership nearly 2500 The World’s most credible* Sustainable Tourism Programme • Only National Sustainable Tourism programme validated by International Centre for Responsible Tourism *Tourism and Greenwash Report produced by Totem Tourism June 2013

  6. International Expert Advice Advised Qualmark in New Zealand on development of Enviro-Mark • 2007 - 2010 • 2010 - now Project in South Kerry, Members in Republic of Ireland • 2011 - 15 Sweden Welcome Programme Criteria Development, Assessor Training Green Tourism Canada 45+ Members • 2013

  7. Membership (wide range) Hotels • 830 • 279 Bed & Breakfast / Guest Houses • 463 Self-catering / Lodges Visitor Attractions / Wildlife Parks • 383 • 193 Holiday Parks / Camping / Hostels Tourist Information Centres • 140 • 94 Activity Providers / Safaris • 55 Conference Centres / Events Venues Restaurants / Cafes / Inns • 50

  8. Green Tourism Partnerships 800+ Hotels with 100,000+ bedroom, 65 stand-alone Conference & Events Venues Working with the UK’s leading National Parks & Protected Areas & Culture

  9. Membership Survey Benefits • 95% Improved Quality for guests • 93% Enhanced image / marketing advantage • 91% Independent certification • 89% Cost savings • 85% To gain advice from Assessors Satisfaction Levels • 90% Knowledge of Assessors • 84% Usefulness of materials / information • 83% Friendliness of Green Tourism staff Customer Interest • 73% All or most guests are aware of Green Grading • 32% Receive comments about Green Grading • 1% Of comments are negative Figures based on feedback from 450 businesses that completed the Green Tourism Membership Survey March 2014

  10. Carbon Reduction Carbon Reduction / Annual Performance Information - kWh/ m2 / yr Business Type 2010 2011 % Reduction CIBSE Good Hotels 354.66 277.66 21.7% < 310 Guest House 249.43 219.16 12.1% < 240 B&B 141.22 121.73 13.8% < 240 Other direct results of Green Tourism Grading • 80% have improved resource efficiency and made savings • 65% have formal Environmental Policies • 60% are now conducting measures to help wildlife • 50%+ now monitor their energy, water, waste regularly • 50% have improved staff training on environmental issues • 40% have reduced water use

  11. Benefits • Bespoke on site assessment and advice once every two years - 20% cost savings in first year • Monthly technical newsletter, ongoing advice / support through Members Area on website • Full listing on Green Tourism website & promotion on Social Media • Marketing and promotion through national / regional agencies and online booking companies • Suppliers Discounts • Annual Conference and other trade events

  12. Green Tourism Annual Conference 2013 Watch on www.green-tourism.com

  13. Three Levels Good practice in all areas Improved efficiency, review of all activities undertaken or influenced by the business & full legal compliance Excellent practice in all areas Significant achievements to improve efficiency, purchase responsibly, involve customers, contribute to local economy, culture and community Outstanding & exemplary best practice in all areas Thorough and focused approach to sustainability and providing a quality and enhanced experience for all stakeholders

  14. Criteria 10 sections 100+ measures Compulsory Innovation Eight Technical Sections Minimum 3/4/5 in each section to achieve Bronze/Silver/Gold Score 60 measures Re-grading visit once every two years – continual improvement

  15. Management Purchasing Communication & Social Waste Travel Energy Natural & Cultural Heritage Water Technical Sections

  16. SiwashLake Ranch Self sufficient, organic, glamping experience with extensive wilderness experience • PV solar array with tracking and solar thermal • Water filtration with ecological treatment lagoons • Conde Nast awarded high quality tented accommodation • Owner is committed and active in protecting natural forests “Having been part of the pilot and a member of other sustainability certifications we decided Green Tourism was the best for us due to their positive and encouraging approach, their practical rigour and the value of their advice.” – Allyson Rogers, Owner

  17. Thank You To Contact Green Tourism jon@green-tourism.com www.green-tourism.com 4 Atholl Place, Perth, PH1 4AJ 01738 632162 + 44 ( The_GTBS Green.Tourism.GTBS

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