60 likes | 189 Vues
This resource outlines a step-by-step approach to establishing collaborative agreements in R&D. It provides insights on non-confidential sharing of inventions, confidentiality agreements, and commercialization strategies including franchise options, purchasing agreements, and internet sales. The mock case revolves around a fictional scenario involving ShieldHeart, showcasing various vertical and horizontal alternatives such as specialization and joint production agreements. The information is designed for R&D entities to understand when to utilize vertical agreements and offers a reading assignment on licensing relevant to joint R&D ventures.
E N D
2. Collaborative AgreementsR&D More focus on R&D collaboration
A mock case • Step by step approach; • Non-confidential; • Secrecy agreement – we have an invention and want to start sharing it. How do we go about it? • Shieldheart Movie – a context; • What are our commercialization alternatives?
Vertical alternatives • Agency, Distributorship (vertical regulation) • Purchasing agreements (Delimitis) • Franchising • Selective distribution • Internet sales (Pierre Fabre) • Discussion: • When are vertical agreements useful for R&D entities?
Horizontal alternatives • Specialization agreements • Unilateral specialization • Reciprocal specialization (Jaz/Peter, Gist Brocades) • Joint production agreements(Lowara) • 2010 Specialization Regulation;
R&D Agreements • Intercompany joint R&D & exploitation (Lowara, Michelin/Continental); • Paid for R&D • University spin outs (ShieldHeart story discussion) • 2010 R&D Regulation
Preparation for next class on licensing • Reading assignment Chapter 3 • All a joint NDA • Gr. 1 Nungesser • Gr. 2 Windsurfing (Cf Windsurfing US) • Gr. 3 GSK * • Gr. 4 *