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Urban Pulse: Simplifying Social Outings for Young Professionals

Urban Pulse is a design project targeting young urban professionals who struggle to organize social gatherings due to busy lives. The platform provides inspiration, motivation, and organization for small friend groups to plan outings effectively. Through personas like Davis the Decider and Emily the Explorer, Urban Pulse incentivizes decision-making, enhances group interactions, and offers a seamless user experience for managing friend groups. By integrating Google Local and Facebook, the platform simplifies the process of selecting ideas and encourages user-generated content. With a focus on powerful yet user-friendly interfaces, Urban Pulse aims to optimize the social outing experience for busy urbanites.

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Urban Pulse: Simplifying Social Outings for Young Professionals

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Presentation Transcript

  1. Hollywoodian Sebastian Dziallas, Samantha Becht, Elliott Donlon, Chase Kernan, and Rachel Biniaz

  2. Design Is Never Done. “Are we there yet?”

  3. Young, Urban Professionals

  4. What is the design space? “Small groups of friends separated by busy lives often have trouble organizing social outings. They may not know what activities are available to them and could use an external source for inspiration and motivation.”

  5. Personas Davis the Decider Emily the Explorer Timid Timmy

  6. Let’s ideate! How do we solve the problem?

  7. What do they need?

  8. How do we solve the problem?

  9. How does it work?

  10. Perfect! Right?

  11. Are we there yet? Great! Uh oh… Interfaces should make us feel powerful Interfaces are tools—they exist to help us So much potential for data integration • Incentivizing decision making • Strong group interactions • Simple flow

  12. Let’s make this powerful! That’s What we’re missing, right?

  13. Manage your friend groups with ease!

  14. Can’t think of something?

  15. The world at your fingertips…

  16. Perfect! Right?

  17. Are we there yet? Great! Uh oh… Most edge-cases nailed down Feature creep Lacking a simple, consistent conceptual model • Integrates Google Local and Facebook • Powerful tools for selecting ideas • Most edge-cases nailed down

  18. Let’s simplify! That’s What we’re missing, right?

  19. People, not groups

  20. Ideas are everything

  21. Focus on user-generated content

  22. Perfect! Right?

  23. Are we there yet? Great! Uh oh… The little things matter Interfaces should be fun to use What if users don’t have a conceptual model of the game? • Timeline view simplifies entire experience • Minimalist, yet still feature-complete • Better fits users’ pre-existing conceptual model

  24. Let’s optimize! That’s What we’re missing, right?

  25. Perfect! Right?

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