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Establish A POWERFUL Online Presence To Launch Your Business Upward

Establish A POWERFUL Online Presence To Launch Your Business Upward. Attention visionaries, marketing directors, people with large networks, and those who want impact the world. Randy Peck, M.D. Jerry Graham, Ph.D. Seeing And Understanding THE BIG PICTURE. Cendyn. Agenda. The BIG PICTURE

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Establish A POWERFUL Online Presence To Launch Your Business Upward

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  1. Establish A POWERFUL Online PresenceTo Launch Your Business Upward Attention visionaries, marketing directors, people with large networks, and those who want impact the world Randy Peck, M.D. Jerry Graham, Ph.D. Seeing And Understanding THE BIG PICTURE

  2. Cendyn

  3. Agenda • The BIG PICTURE • What is Web 2.0 and how does it differ from Web 1.0? • A 5-pronged approach to quickly leverage Web 2.0 • What is it costing you not to use Web 2.0? • Questions and Answers

  4. Dr. Randy Peck • Founder and President of Empower 2000, ProsperNow777, Journal777, Coaching777, Webinars777, Peck Webs • Practicing Physician for 25 years • Certified Lifeforming Leadership Coach (DESTINY Coach) • Focus on WELLNESS of leaders, businesses, and communities • Gift is CONNECTING people, ideas, and resources • Passionate about coaching YOU to share your stories, products, and services with the world • “The Journaling Guy”

  5. Reason For My Passion • < 50% of businesses and ministries have an online presence • < 10% are using Web 2.0 • Web 2.0 is at least 100x more powerful than Web 1.0 • The Internet is the #1 business tool of 21st century • There is a new way of doing business and it’s Web 2.0 (The Noticer) • My God-given “gift” is CONNECTING

  6. Dr. Jerry Graham • Co-Founder of JIREH Marketing, The Coaching Pair, Nutrition777, WELLNESS 777 • “Gift” is DESTINY COACHINGOne of the most experienced Destiny Coaches in the world with > 4,000 hours of paid coaching.Has coached > 300 Christian leaders for Destiny • Certified Web 2.0 Super Guide • Adjunct Professor, Regent University, VA Beach • > 25 years in church and para-church leadership including professional church consultant • > 20 years successful networking entrepreneur

  7. This Is For You If... • you are tired of being the best kept secret in your field • you are looking for a way to get your message out BIG • you want to use your expertise to make GREAT MONEY • you want to sell without being salesy • you are done thinking about going big and are ready to TAKE ACTION!

  8. How can YOU best LEVERAGE YOUR TIME to do what you already do well? • How can you best communicate with 10’s, 100’s or even 1000’s of people at a time instead of just one or a few?

  9. 3) How can you multiply what you do to see a 30, 60, or 100 fold increase in one year? "But others fell on good ground and yielded a crop: some a hundredfold, some sixty, some thirty." (Matthew 13:8)

  10. 5 Laws of Stratospheric Success • The Law of Value: Your true worth is determined by how much more our give in value than you take in payment. • The Law of Compensation: Your income is determined by how many people you serve and how well you serve them. • The Law of Influence: Your influence is determined by how abundantly you place other people’s interests first. • The Law of Authenticity: The most valuable gift you have to offer is yourself. • The Law of Receptivity: The key to effective giving is to stay open to receiving.

  11. TRIBES and STRATEGIC ALLIANCES • Tribes are what matter now • We are living during a major transition with how ideas are shared and spread • We are in a new model of leadership

  12. TRIBES and STRATEGIC ALLIANCES • Changes are no longer made with money and power • It's tribes that can change our world, not because they force people but because people want to connect • Assemble tribes that assemble tribes that becomes a movement

  13. TRIBE LEADERS • Challenge the status quo • Build a culture • Connect people to one another. More than anything else, people want to feel missed • Commit to the cause, to the tribe, to the people who are there

  14. 30-60-100 Mastermind TRIBES • Starting 30-60-100 tribes • Launch with 30-60-100 Mastermind Retreat In Maui Hawaii in October 2009 • International, National, State, and Community 30-60-100 Mastermind Tribes

  15. What is Web 2.0? • 2-way communication vs Web 1.0 • Social Marketing • Attraction Marketing • Relationship Marketing • INTERACTIVE

  16. Why Social Marketing? • Go where the fish are ... and where they are going • First mover's advantage • 29% of everyone who goes online visits Facebook (rapidly growing) • 35% of everyone who goes online visits YouTube (rapidly growing) • # of Users for most social media sites has been doubling every 6 months

  17. Why Social Marketing? • For many top key words, 2/3's of the search results on the first page of Google comes up for social media sites • Social buyers make more and spend more of what they make (20% more discretionary income + spend 25% more of it) • They're pre-sold: A relationship begins on a large scale • Free ... profit if monetized • It's fun! You know what to do. Results are inspiring. Diversity.

  18. Social Marketing Areas: Web 2.0Relationships first! Business second! • Blogging • Content sharing (e.g. Squidoo) • Driving traffic with articles (e.g. Ezinearticles) • Driving traffic through bookmarking (e.g. Digg) • Social sites (Facebook, Twitter, LinkedIn) • Video Sharing (e.g. YouTube, Tangle)

  19. Social Marketing Areas: Web 2.0Relationships first! Business second! • Photo Sharing • Podcasts • Teleseminars (Teleconferences) • Webinars • Other

  20. 7 Important Tips For Web 2.0 • Relationships first! Business second! • Givers Get (Pay It Forward) • Web 2.0 is > 100x more powerful than Web 1.0 • BE STRATEGIC • Attract! Sell! Profit! (in that order) • Assemble an orchestra -play symphony • Have fun!

  21. 5 Great Reasons To Blog • Simple, cost-effective way to create a professional online presence (10x, 10x, 10x) • Search engines love blogs • Creates a conversation between you and the people who matter to you • Easy to update yourself with short learning curve • Allows you to position yourself as a thought leader • Creates a historical record of your content

  22. Teleseminars • Introduction • 3 Methods to monetize your teleseminars • 3 Tools to ensure your teleseminar runs smoothly • 3 Guaranteed Results to holding your own teleseminar event even if no one shows up • Tips

  23. Introduction • The BEST way to get your personal message out and to connect with a large audience has been through teleseminars. (Kevin Nations) • You're there first to teach. That is your primary responsibility • Monetize: Recommend a resource as an affiliate during that call

  24. Webinars • Advantages • Disadvantages • Planning • Best webinar providers • Testimonies

  25. Advantages of Webinars • Webinars are like Teleseminars on steroids • Retention is about 3x more when people can see in addition to hear • Easy to demo how to do things on the web • Can do polls and surveys • Have a detailed record of who attended • Allows guests to chat, speak, & more

  26. Disadvantages of Webinars • More expensive to start (2-3x teleseminar) • Requires more technical expertise to do and to post video online

  27. Planning • Pre-webinar • Webinar itself • Post-webinar (follow-up)The fortune is in the follow-up

  28. 5 great reasons to tweet (use Twitter) • Free, easy to learn and set up • Micro-blogging site – 140 charactersbasically one sentence • "All the shakers and movers are moving to Twitter" • Extremely fast way to grow your list of followers • Easy way to connect with very influential people (niche)

  29. Affiliate Marketing • Connie Ragen Green's story • What is affiliate marketing? • What are the advantages of making money this way? • What are the 3 types of affiliate marketing?

  30. What is affiliate marketing? • Affiliate marketing is the process of promoting other people’s products and services and receiving a commission when something is sold.

  31. Connie Ragen Green's Story • Teacher in Los Angeles public school system for about 20 years • In 2005 stepped away from teaching job • Made no money from Internet Marketing in first year • In jeopardy of losing her home ($5,000/month) • Began affiliate marketing – Within 3 months, she was making > $5,000/month • Now making >$100,000/year from Affiliate Marketg

  32. Our Mentors • Bernadette Doyle (More Leads, More Sales) • Kevin Nations (BIG TICKET Blueprint) • Carrie Wilkinson (The Barefoot Executive) • Peter Benson (Keywords – Traffic Magnets) • Mike Klinger (Renegade University) • Connie Ragen Green (Affiliate Marketing) • Dr. Jeanette Cates

  33. What is it costing you not to use Web 2.0 STRATEGICALLY?

  34. Stats for Email Marketing • It’s been shown that email marketing is at least 20x more effective than traditional marketing • In 2007, the average growth rate for 100,000+ clients with Constant Contact was 35%

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