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Megatrends 2010: The Rise of Conscious Capitalism

Megatrends 2010: The Rise of Conscious Capitalism. Patricia Aburdene. www.patriciaaburdene.com. What is a Megatrend?. What is Conscious Capitalism?. Megatrends of Conscious Capitalism. 1. The Dawn of Conscious Capitalism 2. Spirituality: Personal to Organizational

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Megatrends 2010: The Rise of Conscious Capitalism

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  1. Megatrends 2010: The Rise of Conscious Capitalism Patricia Aburdene www.patriciaaburdene.com

  2. What is aMegatrend? What is Conscious Capitalism?

  3. Megatrends of Conscious Capitalism • 1. The Dawn of Conscious Capitalism • 2. Spirituality: Personal to Organizational • 3. The Values-driven Consumer • 4. The Wave of Conscious Solutions • 5. The Boom in Socially Responsible Investing

  4. 1. The Dawn of Conscious Capitalism Purpose, Stakeholders, Sustainable Performance: Conscious Capitalists beat Capitalists at their own game – making money. • Towers Perrin 25 “Stakeholder Superstars” beat the S&P 500 by 126% (15 years). • The Fortune “100 Best Companies” up 176% vs 39% for the S&P 500 (7 years). • Firms of Endearment (2007) 28 firms -- eBay, Toyota, J&J, Google up 1111% vs. 100% S&P 500 (10 years).

  5. 2. Spirituality: Personal to Organizational A search for meaning and purpose: • 10 million meditate (U.S.) up 100 percent in a decade • 16 million do yoga up 42 percent since 2002 • 95% believe in God or Universal Spirit A shift in individual consciousness triggers … a shift in organizational consciousness

  6. CEOs and executives become corporate change agents • Trust  Speed  Costs  • Trust  Speed  Costs  - Stephen M. R. Covey • High Trust corporations outperform low trust by 286%! • - Watson Wyatt 2002 study

  7. 3.The Values-driven Consumer • 70% U.S. GDP consumers spending • 60 million take their values shopping • A $230+ billion market LOHAS(Lifestyles Of Health And Sustainability) How to win the Values-driven Consumer?

  8. Value proposition + Values! Values-driven consumers vote with their pocketbooks

  9. 4. The Wave of Conscious Solutions Corporate Meditation • Google, AstraZeneca, McKinsey • Stress costs $200 billion per year • Alpha, Theta, and Beta waves Forgiveness Training at America Express • Stress down 25 percent • Positive Feelings up 20 percent • Productivity up 60 percent Final: Productivity up 60 to 400 percent!

  10. 5. The Boom in Socially Responsible Investing SRI in the US • $2.7 trillion market • 11 percent of managed assets • Accounting Scandals: SRI + 7% • Overall Fund Universe - 4% The Anti-SRI Fund? • In 2003: S&P 500: + 28 % • The Vice Fund: + 33 % • Winslow Green Growth: + 91.7 %

  11. Capitalism Evolves to Reflect Human Consciousness As investors, consumers, managers We the people have the power to transform capitalism into Conscious Capitalism. www.patriciaaburdene.com

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