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Logo Principles

Designing a logo is a critical process that requires careful consideration of various principles. Always create logos in vector applications like Adobe Illustrator to ensure scalability and clarity. Your logo must be recognizable even in a single color, legible when scaled down, and effective across different media. Explore iconic examples like the Amazon logo and understand the role of colors, fonts, and simplicity in building brand recognition. Follow essential guidelines to enhance your logo design and achieve lasting impact.

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Logo Principles

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  1. Logo Principles Always design your logos in a vector application such as Adobe Illustrator, and not a raster application such as Photoshop, why?

  2. Logo Locations • Where might an organization use a logo?

  3. Logo Principles • Ensure that the logo can be reproduced in a single color, such as black and still be recognizable. • What media are shades of black?

  4. Logo Principles • Logo may need to be reproduced as small as a postage stamp, so ensure that any fine lines or text will still be legible when scaled down • Where might logo be very small? • Test in Illustrator, • Use scale tool on ai file • Save as gif…is logo legible?

  5. Web Page Location and use • Upper left corner • One use: A link to the home page • Size: rule of thumb about 74 x 74 pixels

  6. Sketch • Examples: Pencil and paper

  7. Sketch • Draw many sketches • Paper and pencil • Show client only a few (2-3)…or will get bogged down

  8. Keep simple; Clean/Bad examples

  9. Distinctive

  10. Relevant

  11. Amazon logo: • Jeff Bezos created it. • He had big dreams for this business and expected to do huge volume selling, so he renamed his company "Amazon" after the world's most voluminous river. • The logo has a very simple design: • The word Amazon • A small yellow arrowbetween the first A and the Z letters. The yellow arrow implies that they have everything from A to Z and also represents the smile on the customer's face

  12. Amazon….cont • Colors of the Amazon Logo • The use of black color in the Amazon logo depicts the company’s supremacy and grace, while the orange color represents pride and happiness of the customers. • Font of the Amazon Logo • The Amazon logo uses a custom-made typeface.

  13. Timeless

  14. Versatile

  15. Our Old One • Pittsburgh bridges • Bridges theory with practical • Were three majors

  16. Typography • Make sure the font is legible when scaled down, especially with script fonts. • One font is ideal, and avoid more than two.

  17. Brand Recognition • The whole point of creating a logo is to build brand recognition. So, how do you go about doing this? • It varies from case to case, but the goal with the logo is for the average person to instantly call the brand to mind.

  18. More references • What makes a good logo by David AireyWhat a logo does not have to be or do by Brian HoffVital Tips For Effective Logo Design by Jacob Cass

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