1 / 5

Innovating Higher Education: The Blue Ocean Strategy Canvas at UniKL

This strategy canvas outlines UniKL's Blue Ocean Strategy in the education sector. As an entrepreneurial technical university under MARA, UniKL focuses on creating unique educational offerings that cater to technopreneurs. The strategy identifies key factors of competition, emphasizing reductions in study fees and duration, along with the elimination of redundant programs. Key innovations include flexible study schedules, collaboration with renowned universities, and the introduction of unique offerings like dual degree programs. These initiatives position UniKL as a leader in shaping the future of education in Malaysia.

calum
Télécharger la présentation

Innovating Higher Education: The Blue Ocean Strategy Canvas at UniKL

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Blue Ocean Strategy STRATEGY CANVAS (EDUCATION - UNIKL) Nor Rokiah Hanum Bte Md Haron 58246208102 Mohd Jafri Bin Kadzim 58246208082

  2. About UniKL entrepreneurial technical University which enterprising technopreneurs Wholly subsidiaries by MARA Education to entrepreneurship (E2E) = Technoputra Consist of nine institute all over Malaysia Consist of Aviation, Automotive, Electrical & Electronics, Marine, Manufacturing, Chemical, Health and ICT, Transportation & Logistics and Business studies

  3. Factors of Competition/ Value Factors Reduces • Study fees • Study duration of certain programs especially for degree holder Eliminates • Remove not suitable programs or same with others IPTA/S Raise • New technology applications • Flexible study schedule • Technical hands-on • Business accommodations • Collaborate with well known • universities • Branches • Programs offers • Links • Create • Free books voucher for 1st intake • Teaching graduate scheme • Flexible entry requirements / Open for working adult option • 2 degrees at the same time • Student's abroad programmed

  4. The Strategy Canvas of UniKL________________

  5. Raise Create Reduce Eliminate The Case of UniKL____________Eliminate – Reduce – Raise – Create grid : #Removes programs #Study fees #Study durations #New technology applications #Flexible study schedule #Technical hands on #Free books voucher #Teaching Graduate scheme #Flexible entry requirements #2 degrees at the same time #Student's Abroad programmed

More Related