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Saurav Kr Ghosh

Saurav Kr Ghosh. INDIA. WEAVING THE FUTURE ON THE LOOM OF TODAY. Conservative upbringing in Eastern India. VISION Improve workers/artisan lives through sales and tips. SAURAV. Co-Founded CFM for creating wealth & sharing gains.

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Saurav Kr Ghosh

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  1. Saurav Kr Ghosh INDIA WEAVING THE FUTURE ON THE LOOM OF TODAY

  2. Conservative upbringing in Eastern India VISION • Improve workers/artisan lives through sales and tips SAURAV • Co-Founded CFM for creating wealth & sharing gains • Charity is injurious to the recipient unless it helps them get rid of it

  3. Community Friendly Movement • Reengineering Supply Chain dynamics to benefit artisan & worker communities at the grassroots • Commercial supply chain dynamics do not, by themselves, address challenges of developing countries employment, and quality of life issues • CFM Aims to minimize Retail Waste and repatriate such profits to worker & artisan communities

  4. Reducing Retail Waste… TRADITIONAL MODEL ENTREPRENEUR’S INVOICE $ 21 RETAIL PRICE $75 RETAIL PRICE $75 Retail Price $110 CRAFTMEN $5.67 DIST. CHANNEL $89 ABSORBED BY THE CHAIN CRAFTMEN $5.67 $15 $8.64 $30.36 FIXED COST BUYER SAVES $35 EXCESS $23.64 CFM MODEL

  5. Project Report Card Digital Vision Program at Stanford University Prototype: 2002-03 Initial Capital ‘03: USD 2000 Sales ‘05: USD 48000 Tips ‘05: US$ 3000 Communities ‘05: 2 in India (110 producers in Jaipur and 8 weavers in Bhagalpur) CFM members ’05: 5000 Seed funding ’05: USD 60,000

  6. CFM – Scaling Up! • To improve lives of 10,000 communities globally through sales and tips • Move Model based on Online sales from eBay to A Dedicated Community Friendly Marketplace [CFM] CFM Advisors/Mentors Pricing Core Team Customer/Merchant Acquisition • Strategy • Marketing and branding • Technology • Low price model to achieve critical mass • High volume low margin strategy • Minimal head count in the team • Market based Compensation • Endorsements and partnerships • University Merchandize

  7. The CFM Business Model YOUTH ENTREPRENEUR YOUTH CHAPTERS CFM MARKET PLACE ARTISANS / WORKERS MEMBERS TRAFFIC REPATRIATION PARTNERS MERCHANTS/ RETAILER Outsourcing all Non-charter activities

  8. TIPPING MECHANISM FEEDBACK Tips repatriated to community account Purchase products Enter Label code at www.tip2change.org Leave Tip

  9. TIP UTILISATION • Tips managed by Community with help of a local financial institution • Tips utilised for: • Distress Fund • Health and Medical insurance policies • Improvement of work environment • Educational loans

  10. LEARNINGS • Understanding of the community's needs and dynamics • Integrating interests of stake holders to walk together • Narrow focus can be detrimental: No differentiation between workers/artisans from labor intensive/capital intensive units

  11. Going Forward… • Endorsements from Organizations in Brand Building • Quasi-equity holding by social funding agencies and grants to achieve our mission

  12. THANK YOU TEAM

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