The Wide World of Mobile Solutions for Wineries Embracing Mobile to Engage Your Audience & Increase Revenue

1. The Wide World of Mobile Solutions for Wineries Embracing Mobile to Engage Your Audience & Increase Revenue

2. Mobile Solutions to Engage Your Consumers • Lee Little • Founder & CEO, Bar-Z • There is a Lot Going on in the Mobile Space! • Native Apps Vs. Web Apps • Responsive Design Websites Vs. “Mobi” Sites • New Mobile Technology

3. Why Go Mobile? • Engages Your Audience with Media, Unique features, Navigation & Commercial Messages • Expands Your Reach - Locally& Internationally • Creates New Communication & Revenue Opportunities • Offers tailored experiences for different – • Areas/Regions • Topics – History of your wine region, winery tours, education • Audiences – Connoisseurs, inexperienced wine drinkers • Creates an environmentally-friendly “Green”guide • Connects with the Technology Generation! • Millennial wine market is the fastest growing wine segment

4. Join the Mobile Revolution! • 62% of Americans own a Smartphone with web access • 88% of Americans aged 18-29 own a Smartphone • By the end of 2013, there were more mobile devices on Earth than people! • 64% of affluent app users say they view brands with apps more favorably • The number of US mobile coupon users will rise from 12.3 million in 2010 to 53.2 million in 2014, driven by the rapid adoption of Smartphones • 55% of consumers express an interest in mobile coupons but only 10% have actually received one from a merchant • Overall app use in 2013 posted 115% year-over-year growth!

5. Native Apps vs. Web Apps • Both Options Present Advantages & Disadvantages – Ideally Provide Both • Native Apps – Designed for iPhone or Android, Downloaded from App Stores • Mobile Native Apps are Critical • As of last year, apps from retail businesses took up to 27% of consumer’s time • Web Apps – “Mobile Friendly” Websites • Mobile-Friendly Websites Affect Your Brand • 67% of consumers say they are more likely to purchase from a mobile-friendly website over one that is not optimized • Mobile internet usage is predicted to overtake desktop internet usage by 2014 • Two Mobile Website Options: • Responsive Design Website • Single Website designed to be accessed by any type of device • Website adjusts to the size of the user’s screen • Separate Mobile Website or “.Mobi” site • Different URL for desktop & mobile site • Senses device type & responds with appropriate page • Provides access to frequently visited pages, but not necessarily all pages

6. Native Apps vs. Web Apps

7. Responsive Website or Separate Mobile Website? • Again, both options present pros & cons but Responsive Design Websites appear to be the best option: • One Website, Many Devices – • Responsive websites have one URL & the same HTML code regardless of device • Provides a great user-experience across many devices & screen sizes • Easier for users to share, interact with & link to than content that lives on a separate mobile site • Recommended by Google – • Easier & more efficient for search engines to “crawl” • Google states that responsive web design is its recommended mobile configuration & an “industry best practice” • Easier & Less Expensive to Manage – • Changes to website are only done once

8. Responsive Design Website

9. Native Smartphone Apps • Apps are coded in a different programming language for each device “operating system” or “OS” • Apps are downloaded from different app stores for each operating system • Apple iOS Devices = App Store • Android OS Devices = Google Play • Apple iPhones / iPads & Androids are the dominant technologies

10. iPhone & AndroidDominate the Market

11. Native Apps Provide Better “Location-based” Information Native apps are GPS-based & offer location-aware information: • Where Am I? • What’s Around Me? Location-Based Features Include: • Integrated Mapping • Dynamic Distance Measurements – How far away is the next winery? • Turn-by-Turn Routing – How do I get to the winery? • GPS Triggering - Proactively alert users when they have reached a location • “Around Me” Features – Display a map based on the user’s location

12. New Mobile Technology • New Mobile Technology can be used in Innovative Ways • Engage Users • Deliver Educational Information • Increase Revenue • Promote Events • iBeacons • QR Codes • Push Notifications • Passport & Loyalty Programs • Social Media Integration • Digital Coupons • In-App Advertising • Fun Interactive Elements • Digital Souvenirs • Contests

13. iBeacons • New Technology Introduced by Apple • Indoor Positioning System • Location-Aware, Context-Aware • Sends notifications of items nearby – Coupons • A small hardware device and Smartphone “speak” to each other using Bluetooth

14. QR Codes • QR Codes are two-dimensional barcodes that can be scanned with a Smartphone to bring up information • Perfect for bringing up content that cannot be triggered via GPS • QR code scanner is embedded in application • Use QR codes to create display signage for users to scan • Information about varietals • History of the winery

15. Push Notifications • Allows you to send out short “tweet-style” notification messages to app users • New Winery on the App • Upcoming Events • Winner of Contest Announced • Keep your app “top of mind” & users coming back • Users are prompted to opt-in to receive push notifications • Notifications are sent when app is open, minimized or closed • Users dismiss notification after viewing

16. Passport & Loyalty Programs • A loyalty and exploration mechanism • Akin to a real-world Passport, frequent visitor card, loyalty program card, etc. • Create an interactive component for users • Increase visitation & spending at participating wineries • Encourage repeat use of your app • The user visits and/or purchases at a participating location, receives a ‘stamp’ on their Passport • After a number of stamps have been collected, the user can redeem for a reward

17. Collect User Information • Stay connected with consumers and build your lists • Collect user information for email newsletters, contests, etc. • Completely customizable to your desired text, field labels, formats and what’s required for submission

18. Go Social! • Connect with Users through Social Media • Build “Word of Mouth” Online • Free Marketing! • Users can “Like” your organization or member wineries on Facebook and “Follow” you on Twitter • Users can “Share” information from apps to their friends & family via social media • Twitter “tweets” • Facebook Status Updates • Email

19. Offer Digital Coupons • Use for promotional offers to encourage additional consumer spending – • Onsite events & Festivals • Merchandise in Gift Shop • Partner with Local businesses • Restaurants • B & Bs • Local Attractions • Redeemable to discourage over-use

20. Use In-App Advertising • Add Advertising to Support Your Goals • Off-set the cost of the technology • Promote Events • Work with partner businesses • B&Bs, Restaurants, Local Attractions • Banner ads • Full screen interstitial ads • Sponsored Listings • Ads click through to specific URL landing pages

21. Offer Fun Interactive Features

22. Bar-Z Creates Mobile Solutions • Mobile Solutions Development Firm • Located in Austin, TX • Founded in 2005, Over 300 apps and over 2m downloads • Full-Digital Platform • Software-as-a-Service • We Build & Manage Your apps • Central Content Management System • Mobile Responsive Design Websites • iPhone & Android Native Apps

23. Thank YouQuestions?www.barzadventures.comgoexplore@barzadventures.com512-732-0135