Healthy Kansas Briefing to Governor’s Child Health Advisory Committee

1. Healthy KansasBriefing to Governor’s Child HealthAdvisory Committee Presented October 19, 2007

2. Review Chronology • 07/04 Governor directs development of initiative • 08/04 Draft Plan developed and presented to Governor’s Office • 12/04 Launch of Healthy Kansas • 04/06 Launch of HealthyKansas (culture change component)

3. Review Mission – to create a culture change toward practicing healthy habits resulting in improved health through community coalition building and private sector partnerships.

4. Review “ The function of protecting and developing health must rank even above that of restoring it when it is impaired.” - Hippocrates

6. Review • Prevention Focus Tobacco Use Physical Inactivity (obesity) Poor Nutrition (obesity)

7. Review Many chronic diseases and illnesses can be attributed to three modifiable behaviors: Tobacco use Physical inactivity Poor nutrition

8. Review 1/3 of all U.S. deaths (annually) are attributable to three modifiable health-damaging behaviors: • tobacco use 440,000 • physical inactivity 365,000 • poor nutrition

9. Review Prevention Focus – Kansas Cost Tobacco use $927M/yr Physical inactivity (obesity) $657M/yr Poor nutrition (obesity)

10. Source: Jones et al., Archives of Internal Medicine, 1998; Vol. 2436

11. Review • Market Channels - Children in Schools Adults in the workplace Kansas seniors – healthy aging

12. Status Place Based Strategy- • Children in schools • Adults in the workplace • Kansas seniors in community

13. Coordinated School Health Initiative Infrastructure – In 2007, 52 Kansas school districts, representing 224 schools, 80,736 students in 39 counties • School Nutrition and Physical Activity Committees • Voluntary Body Mass Index (BMI) Testing • Child Health Advisory Committee

14. Status Multiple Place Based Strategy- • Children in schools • Adults in the workplace • Kansas seniors in community

15. Status • Formalize workplace wellness program • Technical Assistance (TA) to other state agencies – HRA program • Pilot business workplace wellness programs with toolkits and website support

16. Status Multiple Place Based Strategy- • Children in schools • Adults in the workplace • Kansas seniors in community

17. Status • With Dept. on Aging (KDOA), provide TA for local wellness programs for seniors • KDOA STEPS Program (Seniors Together Enjoy Physical Success) • Expansion of Senior Farmer’s Market • Encourage community gardens

18. Seniors in Oberlin participate in the Kansas Department on Aging’s STEPS program to increase weekly physical activity levels. The STEPS (Seniors Together Enjoy Physical Success) program has successfully launched in Great Bend, Oberlin and Topeka. Gov. Kathleen Sebelius samples a summer salad recipe made with fresh, homegrown Kansas produce at a Capitol Mid-week Farmer's Market in Topeka. Her visit emphasized the importance of a healthy diet and eating fresh fruits and vegetables.

19. Status • Media Campaign • Reactivate Governor’s Council on Physical Fitness • Create Child Health Advisory Committee • Governor’s / Secretary’s Awards • Fitness Awards (youth/senior focused) • Local Community Health Heroes - 4 • Healthy Schools Designation - 106 • Healthy Community Designations • Model Workplace Wellness Sites • Website - www.healthykansas.org

20. Status

21. Since May 2006, HealthyKansas has awarded 106 Kansas schools a HealthySchool flag in recognition of their commitment to creating a healthy learning environment for students.

22. Review Measures of Success - Short-term - a process measure • Number of Kansans taking the pledge to 1.) reduce/eliminate their tobacco use 2.) increase daily consumption of 5 servings of fruits and vegetables, and 3.) increase the amount of daily physical activity to at least 30 minutes most days of the week. • Intermediate markers – BRFSS data • Long term – improved health status

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28. Map Options • Brand all Cabinet agency prevention related activities with logo to foster identification and recognition • Develop key partner relationships for co-branding opportunities (Ys, athletic clubs, restaurants, fitness events/activities, grocery stores) • Approach key foundations for consideration of support • Reach out to stakeholders for collaborative opportunities • Procure and distribute specialty items

29. Map Options Interested Parties • YMCA • 11 associations, 25 branches across the state of Kansas • Strong interest in co-branding and promoting HealthyKansas • Kansas State Extension Offices • SRS tobacco outreach coordinators

30. Map Options Potential Partners • Local chapters of organizations that typically serve as CSHP partners in non-CSHP communities • School districts • PTA/PTO • Local chapters of AHA and ALA • Chambers of commerce • Senior Centers • Health insurers • Grocery stores, i.e. Hy-Vee and Dillons • Kansas Wheat Commission

31. Map Options Potential Partners • Fitness organizations • Medical societies • Hospitals and clinics • Faith community • Workplace wellness associations

32. CHAC Focus Areas • Expanded newborn screening • Childhood obesity • Childhood immunizations

33. www.healthykansas.org