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25 th APRA Conference Minneapolis

25 th APRA Conference Minneapolis . Helen Hays. The New Face of Prospect Research. Analysis over Facts Empowering the researcher Evolution of research Freeing up your time Back in the office. Elizabeth Crabtree Prospect Research Guru. Mr APRA President. Penelope Burke Fundraising Guru.

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25 th APRA Conference Minneapolis

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  1. 25th APRA ConferenceMinneapolis Helen Hays

  2. The New Face of Prospect Research • Analysis over Facts • Empowering the researcher • Evolution of research • Freeing up your time • Back in the office

  3. Elizabeth Crabtree Prospect Research Guru Mr APRA President

  4. Penelope Burke Fundraising Guru

  5. Empowering the Researcher In the US, 3 out of 4 of donors make a much smaller gift than they can Research analysis can change this

  6. Evolution of Research Traditional research Strategic pro-active research Case study: Georgetown University Research beyond development Change of strategy Increased engagement Increased donations

  7. Freeing up your time • Crisp and conciseprofiles • Too much information = unnatural relationship • No need to footnote everything • Research adequate to the fundraiser’s needs • Use a template • Use push technology

  8. More analysis and leveraging the information to help direct strategy • Strategic research projects • Reducing time spent on reactive research • Time spent = more proactive research and a better prospect management system

  9. Thank you RIF! Helen Hays Helen.hays@ng-london.org.uk

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