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Advertising Food

Food advertising plays a crucial role in shaping our buying habits and influencing our perceptions of products. Advertisers strive to differentiate their products by suggesting superiority over competitors, leveraging entertainment, and offering attractive promotions. Whether it's enticing imagery, lifestyle branding, or claims backed by scientific research, these strategies aim to win our loyalty and dollars. This analysis examines iconic commercials, their persuasive techniques, and how they affect consumers' moods and desires, especially in younger audiences.

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Advertising Food

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  1. Advertising Food Grade 10 Food and Nutrition

  2. Why Advertise? • Convince you their product is better than the next one • Shape your beliefs and buying habits • Want YOUR money in THEIR pockets. • How do they try and convince you? • Entertain you • Include free giveaways (i.e. computer games in cereal boxes) • Sell you an image or lifestyle (i.e. energy drinks) • Dress up the product with “proven” medical research (i.e. yogurt)

  3. Commercials from the Past • http://www.youtube.com/watch?v=10TekR91YQQ • Wendy’s 1984 • http://www.youtube.com/watch?v=w3MHPee-XE8 • Burger King 1982

  4. Current Food Ads • http://www.youtube.com/watch?v=Ljs1X6ZOGtY • McDonalds Dollar Drink Days • http://www.youtube.com/watch?v=Sb8_hPD7GN8 • Philadelphia Cream Cheese • http://www.youtube.com/watch?v=dwfPJp1KE78 • Pepsi vs. Coke • http://www.youtube.com/watch?v=rZGOixS5NHo • Activia Yogurt • http://www.youtube.com/watch?v=MZtDqpdvy7s • Heineken Beer

  5. http://www.youtube.com/watch?v=OJycxRRYrMo • President’s Choice • http://www.youtube.com/watch?v=B7sF7TUpUoI • Subway • http://www.youtube.com/watch?v=VKSSyHvbs1c • Walmart Produce • http://www.youtube.com/watch?v=aPJpkgqLQ_M • Special K Challenge • http://www.youtube.com/watch?v=O6iJ-JHi4vY • Red Bull

  6. Ads and Kids • http://www.youtube.com/watch?v=5ahMQwxN9Js • Ads and kids • http://www.youtube.com/watch?v=_IKv8YDgH2I • McDonalds Happy Meal

  7. Group Work Questions • Who do you think the target audience was? • Did you enjoy the commercial? Why or why not? Explain. • How did the commercial make you feel about the product? • What was the ‘theme’ of the commercial? • Did it change your mood? i.e. made you hungry? • Do you want to go and purchase this product? • Does it affect your desire to consume the product in anyway?

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