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RADIO TAY

RADIO TAY. Rajar Q2 2014. RADIO TAY. Tay FM’s core audience is 25-44 year olds, playing a mix of adult contemporary music with unrivalled news & sports coverage and local information

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RADIO TAY

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  1. RADIO TAY Rajar Q2 2014

  2. RADIO TAY • Tay FM’s core audience is 25-44 year olds, playing a mix of adult contemporary music with unrivalled news & sports coverage and local information • Tay AM’s core audience is 35-55 year olds, with a broad mix of music ranging from new releases and the best of the current chart, right through to great songs from years gone by • Tay FM is the number one station for Dundee and Perthshire with 164,000 listeners • Listeners to the station listen on average for a staggering 8.8 hours across the week • 49% of Radio Tay listeners are aged 15-44 Source: RAJAR Q2 2014 ending Jun 2014 N.B Radio Tay is made up of Tay FM and Tay AM *Does not cover whole TSA

  3. THE TRANSMISSION AREA

  4. TAY FM WEEKDAY SCHEDULE • Wake up with Webster at Breakfast 6am-10am • Mike Richardson on Mid-Morning 10am-2pm • Old School Anthems2pm-3pm • John Milne on Drivetime3pm-7pm • IN:Demand7pm-10pm • Late Night 10pm-1am

  5. Total tay 213,000 Weekly Listeners • TOTAL TAY REACHES… • 97,000 ABC1 LISTENERS • 116,000 C2DE LISTENERS • 171,000 MAIN SHOPPERS WEEKLY REACH Source: RAJAR Q2 2014 ending Jun 2014 N.B Radio Tay is made up of Tay FM and Tay AM *Does not cover whole TSA

  6. TAY FM 164,000 Weekly Listeners • TAY FM REACHES… • 82,000 ABC1 LISTENERS • 82,000 C2DE LISTENERS • 131,000 MAIN SHOPPERS WEEKLY REACH Source: RAJAR Q2 2014 ending Jun 2014 N.B Radio Tay is made up of Tay FM and Tay AM *Does not cover whole TSA

  7. TAY AM 82,000 Weekly Listeners • TAY FM REACHES… • 27,000 ABC1 LISTENERS • 55,000 C2DE LISTENERS • 68,000 MAIN SHOPPERS WEEKLY REACH Source: RAJAR Q2 2014 ending Jun 2014 N.B Radio Tay is made up of Tay FM and Tay AM *Does not cover whole TSA

  8. COMPETITORS WEEKLY REACH Source: RAJAR Q2 2014 ending Jun 2014 N.B Radio Tay is made up of Tay FM and Tay AM *Does not cover whole TSA

  9. PRESS COMPETITORS WEEKLY REACH Base: Tay FM TSA; Source: Press JICREG 01/04/14 (based on Area AIR) Radio Source: RAJAR Q2 2014 ending Jun 2014

  10. COMMERCIAL MARKET SHARE TOTAL TAY TSA MARKET SHARE ALL COMMERCIAL RADIO LISTENING Source: RAJAR Q2 2014 12 months ending June 2014 N.B ^Radio Tay (Bauer Dundee) is made up of Tay FM and Tay AM

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