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Final Exam Information: Emotiv Systems and Strategic Decision-Making

The final exam for our course will be held on Thursday, December 15th, from 1 PM to 4 PM in E.230. It will be a handwritten exam, with no laptops or communication devices allowed. You may use open books and notes, but all materials must be in paper format. Please remember to return the question sheet and adhere to the Stevens Honor Code. Topics may include analysis of income statements, market attractiveness, competitive analysis, and more, particularly focusing on Emotiv Systems and brain-computer interface technologies. Don't forget to complete the online course assessment survey.

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Final Exam Information: Emotiv Systems and Strategic Decision-Making

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  1. Final Exam Thursday, Dec 15th 1 – 4pm E 230

  2. Process for final exam • Handwritten; no laptops or other communicating devices • Open book, open note; all materials on paper • Question sheet must be returned • Stevens Honor Code applies

  3. Typical Grade Distributionindividual semesters vary considerably

  4. Final Exam Case Emotiv Systems: It’s the Thoughts That Count Brain-computer interface (BCI) technologies

  5. Emotiv Systems in 2007 • Emotiv’s EEG-based product can sense 30 mental states (12 expressive, 6 affective, 12 cognitive) • Currently targeting the video game market, but other application markets are possible (medical, military, market research, etc) • Decisions to make before 2008 product launch: - console or PC games? - distribution channels - pricing - game development?

  6. Potential Exam Topics • Income statement analysis • Decision criteria (objectives, outcomes) • Market attractiveness (5 Forces) • Competitive analysis • Competitive advantage • Target customer selection/description • Differentiation (whole product) • Product decisions (pos-and-neg’s) • Channel economics • Channel choice (pos-and-neg’s) • Product positioning • Pricing • Promotion

  7. Please fill out the onlinecourse assessment surveyWritten comments areparticularly appreciated !!

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