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Optimizing Customer Perception Through Effective Surveying Strategies

Understanding your customers' perceptions of your business is crucial for growth. Surveys can reveal valuable insights about your customer experience, including the adequacy of your business hours, availability of expected products, employee behavior, and cleanliness. Ask targeted questions and have customers rate their experiences on a scale from 1 to 5. Consider gathering demographic data to enhance your marketing efforts. Implement surveys during their visit or online with incentives for participation. Don’t forget to act on feedback received to improve your services.

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Optimizing Customer Perception Through Effective Surveying Strategies

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Presentation Transcript

  1. Surveying Your Customers It’s important for all businesses owners to see what their customers perception is of their business, services and employees.

  2. What type of information Do you want to know?

  3. Questions to ask Are you open sufficient hours? Are there products that they were expecting and did not receive? You sell gifts, but don’t have Missouri Souvenirs • Were employees courteous? • Was your businesses clean? Are there other services they were expecting? Gift wrapping? Carryout service? Where employees helpful? It is best to have them rate 1-5, versus a standard yes or no answer. Where does the customer live? To track where you may consider advertising

  4. Where did your customer hear about your business/services Discover what advertising is working for you Word of Mouth Billboards

  5. When to survey These survey’s could be taken at the time the customer is in your business through general conversation, by adding a line to your register receipt to go to your website to complete an online survey or by completing a short survey at the checkout Or you may want to consider an incentive to complete the survey, such as registering to have their name put into a drawing for a product or discount. You may consider sending out a survey in an email or mailing campaign.

  6. Following Up on Surveys The important thing is to follow up on these survey’s. If you notice people wished you were open later, make that a consideration. High ranking of employee helpfulness? Let those employees know. Low level employee service? Find out what the problem is.

  7. Other Marketing Tips Be sure to view other Marketing Tips How to make a brochure How to send personalized emails and letters on a budget Community Orientation This information is provided as a courtesy of the Pulaski County Tourism Bureau BWiles 08

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