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Making Social Media a Competitive Asset

Join Ed Silverman, Editor at Pharmalot, for a roundtable discussion on the pivotal role of social media in the pharmaceutical industry. Discover why social media is crucial for gathering information, the various data sources available, and how to effectively utilize this data for business benefits. We’ll explore mechanisms for searching relevant information and finding the right fit for pharmacovigilance and business intelligence strategies. Enhance your understanding of social media's potential as a competitive asset.

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Making Social Media a Competitive Asset

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  1. Making Social Media a Competitive Asset

  2. Presented By Ed Silverman Editor, Pharmalot Editor-at-Large, Med Ad News Ed.Silverman@ubm.com www.Pharmalot.com@pharmalot facebook.com/mypharmalot Pharmalot@edsilverman

  3. A Roundtable Discussion about Social Media and Information Gathering • Why social media is important • What data sources can be used? • What potential business use does this information serve? • What mechanisms for searching this data do we have? • Finding the right fit: pharmacovigilance, business intelligence

  4. Ed Silverman Editor, Pharmalot Editor-at-Large, Med Ad News Ed.Silverman@ubm.com www.Pharmalot.com@pharmalot facebook.com/mypharmalot Pharmalot@edsilverman

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