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IS 360 Web Promotion

IS 360 Web Promotion. Overview. How to attract visitors. Search Engines (Introduction). They contain a robot that traverses the Web to find pages They contain a database to store index results They contain a form in which in enter the search and get results. Designing the Page for Search.

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IS 360 Web Promotion

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Presentation Transcript

  1. IS 360Web Promotion

  2. Overview • How to attract visitors

  3. Search Engines (Introduction) • They contain a robot that traverses the Web to find pages • They contain a database to store index results • They contain a form in which in enter the search and get results

  4. Designing the Page for Search • Determine a good list of keywords • Don’t overuse them though (Some search engines will detect spamming) • Use keywords in page titles and heading tags • Use descriptive terms in links • Use CSS instead of nested tables • Search engines don’t always look inside of tables

  5. Designing the Page For Search • Search engines do better if the XHTML is “valid” • While obvious, have meaningful content • Manually add your site to the search engines • Pay them!

  6. Site Maps • It’s a Web page that maps your site • It has a well-defined format • There are several tools to create these for you • http://www.xml-sitemaps.com/

  7. Social Media Optimization

  8. Meta Tags • Not all search engines use them • They might help a bit

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