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North East Sustainable Energy Network

North East Sustainable Energy Network. 3 rd Stakeholder Group Meeting 11 th December 2006. 2006/07 Overall Pilot Performance. Overall SEN Pilots continue to exceed expectations - customers advised: 33% ahead of year to date - carbon saved: 22% ahead of year to date

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North East Sustainable Energy Network

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  1. North East Sustainable Energy Network 3rd Stakeholder Group Meeting 11th December 2006

  2. 2006/07 Overall Pilot Performance Overall SEN Pilots continue to exceed expectations - customers advised: 33% ahead of year to date - carbon saved: 22% ahead of year to date ‘Sustainable energy centres have built and maintained excellent relationships with their stakeholders’ ‘Sustainable energy centres are acting more strategically with respect to relationship building’ Taken from EST’s SEN Programme Report update

  3. Quarter 3 Progress Report … A few examples • Successful Energy Saving week / month in October • Excellent media profile / case studies • Valuable support from key stakeholders: Warm Zones – Customer referral pathways with all Warm Zones EAGA – Joint partnership working and promotional activities ONE – Inclusion in regional programmes e.g. Energy Manufacturing Excellence NEA – Association of North East Councillors training programme Environment Agency – Campaign with staff Community Energy Solutions – Integration of advice provision Carbon Neutral NE – Climate Dome collaboration NREG – Energy day Other partners include: Cleveland Potash, GSK, Hospitals, Councils,Housing Associations, Gov Depts.

  4. Quarter 3 Progress Report • NEHIP • strengthening partnership • business plan development • national attention • hotspot marketing • Renewables • biomass clusters • training/testing proposals with NaRec and NREG • new market entrants

  5. Key Performance Indicators • KPI 1 Customer contacts 58,151 new customers advised since April 59.6% towards EST target • KPI 2 Carbon savings (tC lifetime) 76,509 Carbon savings achieved since April 66.5% towards EST target

  6. Marketing Update An insight into what’s been happening in Q3 … • CWI marketing resource produced in partnership with the NEHIP. The DVD pack includes the following templates: adverts, flyer, direct mail template, online banner and fact sheet. • Renewables specific marketing materials produced. • GIS mapping database introduced which has enabled a ‘HOT SPOT’ CWI marketing plan to be developed for Jan 07 onwards. ‘Target’ marketing has replaced ‘mass’ marketing. • HEC mailing with partners & Local Authorities. • Regular coverage in all NE media with plans to have an even bigger impact next year! Coming soon… • CWI leaflet drop to 120k homes in target areas. • Recommend a friend campaign promoting the HEC. • More ‘hot spots’ – focusing on renewables and other energy saving measures. • Joint campaign with the North East Wildlife Trusts. • Online campaign promoting the online HEC. • Promotion of EST ‘I Commit’ campaign with local case studies and celebrities. • And much, much, more…

  7. Challenges • Maintain momentum • Continue to scale up • VFM for carbon savings • Meet regional expectations • Draw-in regional contributions • Improve regional co-ordination • Provide a cohesive regional message

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