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Become The Definitive Reference And E-Commerce Destination For Avant-Garde Independent Designers. Our Vision Is To Build Global Awareness Of An Emerging Design Sensibility Originating From The Indian Subcontinent.
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CURATION OF INDEPENDENT & ETHICAL FASHION, ART & CULTURE FROM THE INDIAN SUB-CONTINENT
WHO WE ARE Our vision is to build global awareness of an emerging designsensibility originating from the Indian Subcontinent. Our mission is to become the definitivereference and e-commerce destination for avant-garde independent designers. Our principles are to lead and encourage designers to manufacture ethicallyand profitably while ensuring that artisans earn a sustainable living. Our goal is to celebrate enduringdesign objects that inspire for a lifetime rather than disposable fashion. Our focus is to provide shopping experience with a socialconscience.
ETHICAL FASHION In Bangladesh, the Rana Plaza garment factory disaster last year inspired us to integrate sustainability at the heart of our business practices. We aim to build a fashion business that is sustainable, ethical and profitable with improved transparency and accountability. Value chains will be improved through industry collaboration and more effective monitoring and purchasing practices.
BUSINESS CONCEPT Our vision stems from the desire to showcase a minimal, refined and versatile style, removed from the ostentatious and ornate aesthetic the East is so well known for. We envision that INDELUST will become a veritable reference and commerce Destination for independent avant-garde designers in the Indian sub-continet.
Artistically curated luxury objet d’art from India, Pakistan, Sri Lanka and Bangladesh for the discerning international customer.
PRODUCT MIX Women Ready to wear Jewelery Handbags Accessories Cosmetics
PRODUCT MIX Men Ready to wear Jewelery Accessories Cosmetics
PRODUCT MIX Home Home Decr Furniture Table Ware Lighting
Our pricing Strategy is in line With the premium to contemporary Brands in the US Marketplace Ranging from $50-$500 PRODUCT MIX Collectibles Art Paintings Sculptures Limited Edition
SOCIAL PARTNERSHIP The Nest Approach We have partnered with NEST to help us execute on our principles. Nest is an international NGO dedicated to training and building artisan business in developing countries like India, Indonesia, Swaziland and Peru. Their mission is to align the interests of local designers and artisans to produce ethically sourced goods. Each supplier will have to sign and comply with a Code of Ethics created by NEST and INDELUST. This would include an audit of the state of production, facilities and management of our suppliers who work with more than 10 artisans. Our suppliers would thereby join international brands like Maiyet, ABC Home and Christian Dior.
AIACA All India Artisans and CraftworkersWelfare Association We are joining hands with AIACA who seek to improve the lives of craft workers and to explore commercially sustainable models of livelihood promotion in the handcraft and handloom industry Our relationship with AIACA involves working with various groups of artisans who specialize in indigenous handcrafted traditions. One of our initiatives involves collaborating with craftsmen who specialize in Tamta Copperware, an art of metal craft that wad introduced in India as far Back as 3000 BC in the Uttarakhand state.
INDELUST.COM Contact Sana Rezwan Co-founder & Creative Director firstname.lastname@example.org Nihar Sait Co-founder& COO email@example.com