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THE BRANDING OF LOUGHBOROUGH SPORT

THE BRANDING OF LOUGHBOROUGH SPORT. WHY. WE NEEDED TO REBRAND. Coherence. Needs to bring unity to colours, logos, visual impact. Old brand(s) under threat To increase revenue to the Union and SDC. 4. To maximise impact of 2012 . DEFENDING. A SPORT BRAND. Process:

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THE BRANDING OF LOUGHBOROUGH SPORT

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  1. THE BRANDING OF LOUGHBOROUGH SPORT

  2. WHY WENEEDED TO REBRAND • Coherence. Needs to bring unity to colours, logos, visual impact. • Old brand(s) under threat • To increase revenue to the Union and SDC. • 4. To maximise impact of 2012

  3. DEFENDING A SPORT BRAND Process: 1. Appoint consultants –VT-3 2. Focus groups with stakeholders. 3. Meeting with key decision makers 3. Developing the brand: Consultation phase 4. Sell to University leadership team/LU marketing 5. Deliver the brand [kit/websites/facility design etc] 6. Deliver sponsors

  4. INSPIRATION & MINDSET The brand is based on 3 key pillars encompassing our history and our vision for the future 1. OUR SPORTING HERITAGE 2. SPORTING EXCELLENCE 3. DEVELOPING LIFE SKILLS THROUGH SPORT

  5. SPORTING VALUES Sporting values underpin everything we do and set the tone for the way we go about our business. Victory Hall is an iconic symbol on campus having been opened in 1946 to commemorate the victory of the war and to all those who fought and died for the greater good. “Victory with Values”

  6. SPORT & OURHERITAGE For over 100 years sport has been integral to the growth of the University & the student experience Schofield Vision Healthy Body = Healthy Mind Loughborough engineers build the swimming pool. Sporting heritage

  7. Sporting Excellence Commonwealth Games stats from Melbourne/Delhi Beijing Stats 32? years of BUCS domination 56% do 3 x 30mins [UK benchmark 21%] World Class facilities

  8. DEVELOPING LIFE SKILLS THROUGHSPORT • Sport at Loughborough has always been more that just winning trophies. From Schofield’s early Vision to today its been about building skills and Values that help us succeed in life. Gemma Archer International Business Marketing Manager Warner Brothers Played 3rd Hockey & IMS Tennis Gareth Sandford Studying Sport Science Graduation 2012 Currently on Placement at Chelsea FC Plays IMS football & Volunteers for Sport Mark Manville & Mark Griffis Economics & Business Graduates PE & Economics & Rugby Coaches in Paris and Vienna Both played 2nd team rugby and IMS athletics Rebecca Ridge International Relations & Politics PR Manager at Dennis Publishing Gym/Keep Fit & IMS Sports Netball – Athletics

  9. THE BRAND

  10. THE SHIELD Thor – Found on coats of Arms – Inspiration for silver presence & Shape Evolution from the College coats of Arms

  11. THE FLAME Loughborough Athletic Union Present Loughborough College PE 1950’s

  12. THE V VICTORY VALUES

  13. THE COLOURS Color first chosen for HE Students Loughborough College 1910 Color derived from Gruels (red) to Maroon To now Pink (Cerise) as used by current University Logo

  14. BUILDING THE SYMBOL

  15. THE BENEFITS

  16. THE WEBSITE

  17. KIT DO’S AND DON’TS

  18. KIT KEY DATES AND PROCESSESS

  19. THE VIDEO

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