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Beyond the Reading

Learn the key elements of successful book events, including audience connection, timing, pre-promotion, and more. Join our panelists Nicole Sullivan, Angie Zbornik, and Rachel Noorda for insights and tips. February 7-9, 2019 in Santa Fe.

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Beyond the Reading

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  1. Beyond the Reading Events-Based Book Marketing Panelists: Nicole Sullivan (@BookBarDenver) and Angie Zbornik (@westmarginpress), Rachel Noorda (@rachellynchase) MAKING CHANGE: Culture, Content, Commerce February 7–9, 2019 Santa Fe

  2. Hallmarks of Great Book Events MAKING CHANGE: Culture Content Commerce Attendance Numbers Book Sales Ripple-effect of promotions and impressions Connection audience feels with author How the author feels about the event Think about your audience February 7–9 2019 Santa Fe

  3. Hallmarks of Great Book Events MAKING CHANGE: Culture Content Commerce Timing Consider holidays and regional events that might affect attendance. Are kids on break, how does the weather affect the audience. Is it spring break or ski season? Are there holidays we can tie into, like Earth Day? February 7–9 2019 Santa Fe

  4. Hallmarks of Great Book Events MAKING CHANGE: Culture Content Commerce Pre-promotion Get all the info to store partners as soon as possible, including: images, long description, elevator pitch, hashtags, handles, promo ideas, etc. Set up the event on Facebook and invite all the players to co-host so you are all on the same page. Tease on Twitter and IG. Create a graphic that can be used by everyone in flyers, posters, promos, postcards, etc. February 7–9 2019 Santa Fe

  5. Hallmarks of Great Book Events MAKING CHANGE: Culture Content Commerce Matchmaking Choose stores and regions with which your author will be a good match. Reach out to key audiences. Does the book have an enviro hook? If so, contact conservation groups, colleges with related programs, and nature writing groups. February 7–9 2019 Santa Fe

  6. MAKING CHANGE: Culture Content Commerce Local author and storyteller, Matthew Taylor, leads ghost storytelling every Halloween February 7–9 2019 Santa Fe

  7. MAKING CHANGE: Culture Content Commerce BBQ Author Steven Raichlen at a Patio BBQ Event February 7–9 2019 Santa Fe

  8. MAKING CHANGE: Culture Content Commerce Nicole Sullivan grilling samples for the BBQ Event February 7–9 2019 Santa Fe

  9. Book Signings MAKING CHANGE: Culture Content Commerce February 7–9 2019 Santa Fe

  10. Successful tips for book signings MAKING CHANGE: Culture Content Commerce Plan. Schedule early to allow plenty of time for publicity and book delivery. February 7–9 2019 Santa Fe

  11. Successful tips for book signings MAKING CHANGE: Culture Content Commerce 2. Promote. Build awareness in coordination with the store and publisher. Reach out to friends and family, as well as groups that will find your book relevant February 7–9 2019 Santa Fe

  12. Successful tips for book signings MAKING CHANGE: Culture Content Commerce 3. Prepare. Will you do a Powerpoint, a slideshow, a reading, or just a signing? Bookstores often schedule presentations while chain, gift, and club stores schedule signings only. February 7–9 2019 Santa Fe

  13. Successful tips for book signings MAKING CHANGE: Culture Content Commerce 4. Pack. Bring: inexpensive giveaways like bookmarks and book-related business cards; props like fun display items; a tablecloth; your favorite signing pens; signage or a banner; a sign-up sheet for customers to opt-in to newsletters; a name tag; a couple copies of the book to give to media or VIPs; possibly extra books in case the store runs out; a friend to help. February 7–9 2019 Santa Fe

  14. Successful tips for book signings MAKING CHANGE: Culture Content Commerce 5. Be a Pro. Be flexible and friendly. Remember that things may not go as planned. Customers will remember you and store staff will be selling your book long after the event. They can advocate your book to readers for whom it is a good match. February 7–9 2019 Santa Fe

  15. Book Launches MAKING CHANGE: Culture Content Commerce February 7–9 2019 Santa Fe

  16. Classroom Visits MAKING CHANGE: Culture Content Commerce February 7–9 2019 Santa Fe

  17. Classroom Visits MAKING CHANGE: Culture Content Commerce Send out a parent letter two weeks before the classroom event Engage the kids with hands-on activities Tie the topic into the curriculum Bring items to show February 7–9 2019 Santa Fe

  18. CreativePartnerships MAKING CHANGE: Culture Content Commerce February 7–9 2019 Santa Fe

  19. Local Collaborations MAKING CHANGE: Culture Content Commerce February 7–9 2019 Santa Fe

  20. Local Collaborations MAKING CHANGE: Culture Content Commerce February 7–9 2019 Santa Fe Denver Center for the Performing Arts Bite-Size production

  21. Local Collaborations MAKING CHANGE: Culture Content Commerce February 7–9 2019 Santa Fe At the Inkwell Reading Series

  22. Local Collaborations MAKING CHANGE: Culture Content Commerce February 7–9 2019 Santa Fe At the Inkwell Reading Series

  23. Creating Community MAKING CHANGE: Culture Content Commerce February 7–9 2019 Santa Fe

  24. Creating Community MAKING CHANGE: Culture Content Commerce February 7–9 2019 Santa Fe

  25. Creating Community MAKING CHANGE: Culture Content Commerce School Visits February 7–9 2019 Santa Fe Storytime

  26. Creating Community MAKING CHANGE: Culture Content Commerce February 7–9 2019 Santa Fe

  27. Creating Community MAKING CHANGE: Culture Content Commerce February 7–9 2019 Santa Fe

  28. Creating Community MAKING CHANGE: Culture Content Commerce February 7–9 2019 Santa Fe

  29. Creating Community MAKING CHANGE: Culture Content Commerce February 7–9 2019 Santa Fe Writers of Color Showcase with Literary Arts and Ooligan Press

  30. Creating Community MAKING CHANGE: Culture Content Commerce February 7–9 2019 Santa Fe

  31. Benefit the Community MAKING CHANGE: Culture Content Commerce February 7–9 2019 Santa Fe

  32. Make It Fun! MAKING CHANGE: Culture Content Commerce February 7–9 2019 Santa Fe

  33. Nurturing Authors MAKING CHANGE: Culture Content Commerce Book Festivals February 7–9 2019 Santa Fe

  34. Nurturing Authors MAKING CHANGE: Culture Content Commerce Comic Cons February 7–9 2019 Santa Fe

  35. Other ways to work with authors and small presses MAKING CHANGE: Culture Content Commerce Book club facilitators Local author happy hour Book launch parties Workshops and other unique event ideas Off-site events (ask your local bookseller!) Author events (with a good pitch) Include projected sales # How many attendees you can bring in Partnerships you can bring Marketing you will do February 7–9 2019 Santa Fe

  36. Other ways to work with authors and small presses MAKING CHANGE: Culture Content Commerce February 7–9 2019 Santa Fe Fiction Fest with Greg Hill

  37. Authorless Events MAKING CHANGE: Culture Content Commerce Storytimes Literary Trivia Educator nights with publisher reps Publisher rep nights Silent Book Club Literary Speed Dating Book clubs for all ages Fundraisers Writing workshops (Denver Writes) Summer Camps February 7–9 2019 Santa Fe

  38. Authorless Events Sandra Bond with Bond Literary Agency and Caleb Seeling with Bower House MAKING CHANGE: Culture Content Commerce February 7–9 2019 Santa Fe

  39. Authorless Events MAKING CHANGE: Culture Content Commerce Text February 7–9 2019 Santa Fe

  40. Authorless Events MAKING CHANGE: Culture Content Commerce February 7–9 2019 Santa Fe

  41. Booths MAKING CHANGE: Culture Content Commerce February 7–9 2019 Santa Fe

  42. Avoiding Burnout MAKING CHANGE: Culture Content Commerce Text February 7–9 2019 Santa Fe

  43. Avoiding Burnout MAKING CHANGE: Culture Content Commerce Keep your presentation fresh and engaging. Readers love feeling like they get to know an author at an event Keep any readings brief but definitely do them Take time to get to know your audience Pace yourself by not trying to cram too many events into a day / week February 7–9 2019 Santa Fe

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