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Malta

Malta. BUS 448c: International Strategic MNG Project 2: Corporation Research. Makhina Mirzoeva Olga Yeremenko. Natalya Amirova Rustem Ashyrov. Hennes&Mauritz family. presence . 48 markets. 3,000 stores. divisions . products. b rand competitors. $99. News. $27,692,280.

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Malta

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  1. Malta BUS 448c: International Strategic MNG Project 2: Corporation Research Makhina Mirzoeva Olga Yeremenko Natalya Amirova RustemAshyrov

  2. Hennes&Mauritz family

  3. presence 48 markets 3,000 stores

  4. divisions

  5. products

  6. brand competitors

  7. $99 News $27,692,280

  8. Guest-designer collaborations November 2004 Karl Lagerfeld Nov 2005 Nov 2006 Viktor&Rolf

  9. Guest-designer collaborations March 2007 Madonna November 2007

  10. Guest-designer collaborations 2009 Matthew Williamson November 2009

  11. Guest-designer collaborations December 2009 Fall 2010

  12. Guest-designer collaborations November 2011 June 2011

  13. Guest-designer collaborations October 2012 Anna Dello Russo June 2012

  14. Guest-designer collaborations Summer 2013 Beyoncé “Mrs. Carter in H&M”

  15. competitors in Malta

  16. PESTEL analys i s

  17. Market entry assessment • Barriers to entry – moderate • Capital required to enter the Maltese market is relatively low • The government’s support for foreign investors • Brand loyalty • Franchising • Recruiting new management and employees locally

  18. Target Market • Most urban population   • 8 months - 35 years (more than 60% of population) • Consumer confidence increased • Consumer spending increased • Minimum wage in a middle grouping of EU countries • Women, men, babies/toddlers, kids, teens, college to graduate students

  19. Sample Persona: Kate • Attitudes: • Fashionable and trendy • Confident in outfit choices and expression of trends • Very up to date • Recognize shopping as a social pleasurable activity • mobile phones & magazines • Her friends’ opinions are very important for her • Needs: • Seeking quality, fashionable clothing at bargain • prices • Strong desires to constantly update wardrobe

  20. Unique features • Provide fashion for conscious customers • Make a new standard in the fashion industry: Ethical • H&M’s collections include everything for women, men, children and teenagers. • Ways to promote: • • Fashion outlets • • Celebrities (David Beckham Bodywear) • • Target consumer’s close circle of friends and family

  21. Interest in H&M • Maltese spend a high percentage of their household income on clothing and footwear • Maltese people interested in fashion • Online shopping 63% ; clothing 36% • Brand awareness

  22. Suppliers • Independent suppliers =close long­term partners of H&M • 800 independent suppliers, primarily in Asia and Europe • H&M demands all suppliers agree to observe the legal rights of their employees • There is a Bulebel

  23. ZARA, Bershka, Pull&Bear

  24. YES, H&M should enter the market-Malta

  25. presence

  26. presence

  27. presence

  28. presence

  29. presence

  30. presence

  31. presence

  32. presence

  33. presence

  34. Thank you for attention!

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