S mall S teps F oundation smallstepsfoundation Dandia Marketing

1. Small Steps Foundationhttp://smallstepsfoundation.orgDandia Marketing Education today for a brighter tomorrow Anu, Suma , Praveena – Marketing Team

2. Dandia Marketing Strategies • Social circle • personal emails, voicemails • Place posters on your cars • Social networking web sites • facebook, twitter, LinkedIn • Social Gathering places • Restaurants,grocery stores, music stores , temples, farmers market, schools, kids activity places • Apply posters and distribute fliers • Early Bird Special Sales • Social Events • Independence day, musical concerts , janmashtmi celebrations, other dandia events • Early Bird Special sales • Corporate Emails • Cisco, Ebay, Intel, Google, Yahoo, IBM, Intuit, Oracle • Media • Sulekha • News Papers • Radio channel (KLOK 1170 AM ) • TV Channel (sitara) • High School/College • Emails to the networking aliases • Posters • Festivals • Personal web site like Walkathon

3. Dandia 2009 Marketing Focus • Social circle • personal emails, voicemails • Place posters on your cars • Social networking web sites • facebook, twitter, LinkedIn • Social Gathering places • Restaurants,grocery stores, music stores , temples, farmers market, schools, kids activity places • Apply posters and distribute fliers • Early Bird Special Sales • Social Events • Independence day, musical concerts , janmashtmi celebrations, other dandia events • Early Bird Special sales • Corporate Emails • Cisco, Ebay, Intel, Google, Yahoo, IBM, Intuit, Oracle • Media • Sulekha • News Papers • Radio channel (KLOK 1170 AM ) • TV Channel (sitara)

4. Social Circle • What: • Market via volunteers personal social circle. • Distribute standard personal emails to volunteers for them to forward it further. • Place posters on volunteer’s car. • Why: • Most effective way of communication. • Who: • Anu to take lead on writing emails to volunteer. • Anu to also send the soft copy of the poster, asking volunteers to print and apply on their car windshield. • When: • Email must go out once a week. • Etiquette: • When sending email, always send the senders email addresses in BCC, never expose email addresses. • Sample Email • Hello Friends, • I  would like to convey my utmost gratitude to everyone who have directly and indirectly supported Small Steps Foundation, be it by attending all the SSF events, or adopting the 'Make A Child Smile' piggy banks, or by contributing to our fund-raising page for the SSF walk for education, and by always standing by with extended support. Thank You to Everyone. • Please take the time to visit this link and read about the progress of SSF Projects. • http://projects.smallstepsfoundation.org/ • Please save the date to join us for the Biggest SSFDandia Dance in Fremont on September 26th 2009 at Centerville Junior High School.It is also the most kids friendly and most reasonably priced Dandia in Bay Area. • Like always, you can participate in this event by coming to the event personally with your families and friends to have fun, spreading the word around and volunteering your time in event planning for this great cause.  • All the proceeds from this event will go towards education and support of underprivileged kids in India. • We are going to have a KIDS and TODDLER corner to keep them engaged in fun activities. • Please click the link below for details of the event. • http://www.smallstepsfoundation.org/events/dandia2009/index.html •  We are also present on Facebook and LinkedIn, please help us promote thru these social networking sites as well. • Stay Tuned for more details. • With Warm Regards,

5. Social Networking sites • What: • Create awareness via Facebook, Twitter, LinkedIn • Possibility of advertising through FB, cost money. • Why: • Very effective digital communication. • Who: • Anu to take lead on creating FB event and distribute to the friends. • Anu to send reminder emails to volunteers to send their emails tied to the FB account to her , they do not need to be connected to Anu in FB , in order to receive the FB invite. • Who is taking lead on twitter, do we need to ? • Praveen to take lead on LinkedIn and educate how the marketing would work. • When: • Anu to send reminder emails once in 2 weeks to accept or reject the invite. • Open Discussions • Advertisement via FB • Twitter yes/no, who ?

6. Social Gathering Place • What: • Marketing in Restaurants,grocery stores, music stores , temples, farmers market, schools, kids activity places • Apply posters and distribute fliers • Early Bird Special Sales • Leave tickets at specific places • Why: • Creates local awareness • Who: • Suma to identify all the potential social gathering places and Praveena to add to the list. • Suma to recruit volunteers by sending email to help put posters on the above list • Suma to distribute the posters to the volunteers and assigning them 4-5 places each. • Suma to identify the right time and place to do a early bird special - especially in Temple. • Suma to recruit for volunteers for this activity and coordinate. • Anu and Praveena will also act as one of the volunteers for this activity. • When: • Place posters before 24th Aug. • Open Discussions • Who is taking charge of placing tickets at the stores ?

7. Social Events • What: • Independence day, musical concerts , janmashtmi celebrations, other dandia events • Early Bird Special sales • Why: • Creates local awareness • Who: • Tanuja, Reena and Anu coordinating the Independence day marketing campaign. • Suma coordinating the Janmashtmi marketing. • Praveena to take lead on finding out any other upcoming Indian event, where we can actually market the Dandia by distributing fliers or placing on car’s windshields. • When: • As per need basis. • Open Discussions • Do not think there is any dandia event happening before ours to advertise. Will the folks who have been to one will come again ?

8. Corporate emails • What: • Market via corporate indian networking aliases. • Find the key contact for Cisco, Ebay, Intel, Google, Yahoo, IBM, Intuit, Oracle • Distribute standard corporate emails to key contacts for them to post to coporate aliases. • Why: • Targets very large audience. • Who: • Anu to take lead on writing corporate emails to key contatcs, ssf_volunteers, Ajay’s distribution. • Anu to recruit Shreya for posting to Cisco and Ebay and recruit Menka for Intel and Arun for Oracle. • Praveena to ask for key contacts for Google, Yahoo, IBM, Intuit etc. and other companies from the volunteers. • Praveena to build that matrix with key contact name, email address, company name and update this preso. • When: • Email must go out once a week. • Etiquette: • When sending email, always send the senders email addresses in BCC, never expose email addresses. Remind these to the volunteers as well. • Open Discussion: • Tanuja to get the email list from Ajay to be used in the distribution. • Sample Email • Subject: Small Steps foundation presents the biggest Dandia in Fremont on 26th Sept 2009 in Centerville Junior High • SSFDandia is back after phenomenal success of the last 2 years.  It is one of the most kids friendly Dandia, most reasonably priced and biggest in Fremont that you would ever experience in Bay Area.  There would be Dandia instructions in the first half, so be on time to take advantage of it. • Come join the fun with your friends and family and dance to the BollywoodDandia.  All proceeds from this event will go to the education of underprivileged kids. Some of the project details available at http://projects.smallstepsfoundation.org/ • SSF Team.  http://www.smallstepsfoundation.org/events/dandia2009/index.html • <Poster>

9. Media • What: • Advertise in • Sulekha • News Papers • Radio channel (KLOK 1170 AM ) • TV Channel (sitara) • Why: • Effective Marketing channels • Who: • Tanuja already setup Sulekha account with featured membership. • Praveen to check on the rates for Radio channel 1170am and communicate. Best time to advertise is between 5-7pm. • Suma to check on advertising in Try-City voice and Indian Parents magazine. • Tanuja to contact Sitara TV. • When: • Lets try to close these by 23rd Aug. • Open Discussions • Decision on radio advertisement, based on rates details. • Do we need other TV channels like India waves for publicity ?

10. Q & A