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The New Forest Tour

The New Forest Tour. Funding models and lots more…. Background Getting to 2011 Marketing New for 2011. Background. Traffic congestion in the New Forest Success of similar bus services in other visitor destinations Sustainability agenda National Park designation. The journey to 2011.….

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The New Forest Tour

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Presentation Transcript

  1. The New Forest Tour Funding models and lots more…

  2. Background • Getting to 2011 • Marketing • New for 2011

  3. Background • Traffic congestion in the New Forest • Success of similar bus services in other visitor destinations • Sustainability agenda • National Park designation

  4. The journey to 2011.… • 2 fully branded open top buses providing 8, 2hr tours per day, departing hourly • 86 consecutive day operation between June and September • Incentives for customers to ‘hop off’ and explore • Opportunities for understanding and enjoyment • Links with other transport providers • Funding support • Professionally recorded commentary

  5. Marketing • Marketing Plan and Marketing Action Plan • Coordinated through Steering Group, • All partners involved • Focus on ‘experience’ rather than ‘bus’

  6. Close working with the tourism industry • New Forest Tour Official Guide • New Forest Tour website, with the ability to offer online ticket sales • Leaflet with a print run of 80 000, distributed to over 300 locations in and around the National Park • Discount travel to the New Forest Tour, and discounted entry at places to visit en route • Advertising opportunities

  7. New Forest Tour customers • 97% of respondents ‘agreed’ or ‘strongly agreed’ that the New Forest Tour improved their understanding and enjoyment of the New Forest • 80% of respondents ‘agreed’ or ‘strongly agreed’ that the New Forest Tour will help to reduce the impacts of traffic in the New Forest • over half of respondents followed, or planned to follow, one of the four walking or cycle routes offered in the Official Guide • 32% of respondents paid to enter attractions en route • nearly half of all respondents were overnight staying visitors, staying one night of more in accommodation within or near the National Park • 48% of respondents did not use the car to access the New Forest Tour

  8. For 2010: • 21.5 tonnes of CO2 saved • 80125 private car miles saved • £270k contribution to the local economy

  9. New for 2011…

  10. Funding • Green Route • Yr 3 or 4 year contract • Fixed rate subsidy • Public and Private funding partners • Red Route • 2011 is pilot yr • No up front funding subsidy • Risk and profit share arrangement • Industry ownership

  11. Pricing and ticketing • All tickets will be valid for two consecutive days • Withdrawl of concessionary fare exemptions • New online sales opportunities • Packages

  12. Any Questions? For more information Chris Gregory New Forest National Park Authority 01590 646683 chris.gregory@newforestnpa.gov.uk www.thenewforesttour.info

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