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THINK AGAIN PowerPoint Presentation
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THINK AGAIN

THINK AGAIN

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THINK AGAIN

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Presentation Transcript

  1. THINK AGAIN

  2. Study Profile • Participants were between 25 and 54 years of age, balanced demographically • Qualifying requirements were based on music radio station listenership • Participants were recruited from 6 geographically diverse markets: Austin, Boston, Chicago, Pittsburgh, Portland, and Raleigh • A Total of 1000 listeners participated • Interviewing took place between April 26 and May 23 Harker Research

  3. Interest In News 73% of music listeners are interested in news Very Interested Somewhat Interested 21% 52% 27% Not At All Interested Harker Research

  4. Content Preference Lifestyle news 44% 51% Hard News Harker Research

  5. When listening to news on a music station, do you prefer hearing headlines or more in depth coverage? Headlines 67% 30% In Depth Reporting Harker Research

  6. Do you prefer a radio newscast that takes a political stance similar to yours, one that is even handed, or one that takes a political stance opposite you? Similar 17% Even Handed 71% 5% Opposite Harker Research

  7. Do you prefer a radio newscast that tends to support a conservative viewpoint, a liberal viewpoint, or a neutral viewpoint that is neither conservative or liberal? Conservative 20% Neutral 68% 9% Liberal Harker Research

  8. Element Interest “Very interested” among music listeners Weather Reports Traffic Reports War on Terror Emotional Stories Sports Scores Social Security Reform High Profile Trials Better Parenting Health News Off-beat News Stories Music News Movie Reviews Personal Finance Hollywood Gossip TV Tonight Business Reports Marriage Tips Home Improvement TV Last Night Harker Research

  9. For more information call: Andrew Kalb 305-567-2269 andrew.l.kalb@abc.com THINK AGAIN