Functional Business Systems • Some Information Systems are cross-functional • Example: A TPS can affect several different business areas: Accounting, Human Resources, Production, etc. • Some Information Systems concentrate on one particular business area (Accounting for example). • However, to meet all the goals and needs of a business area, the Information System may not fit into one of the 6 general categories.
A complete accounting system may have some of the characteristics of an MIS, TPS, and DSS. A complete marketing system may combine an MIS, ECS, TPS, and DSS Functional Business Systems
TPS ECS DSS MIS Example: Marketing System
0 Chapter 7 More Functional Systems
0 Functional Business Areas
0 0 Which functional area interests you the most? • Marketing • Finance • Human Resources • Accounting • Production/Operations/Manufacturing
0 Marketing Systems • Interactive Marketing • Sales Force Automation • Customer Relationship Management • Market Research and Forecasting • Advertising and Promotion • Product Management • Sales Management
0 0 What is Spyware? • Shares my personal info with a data center • Takes control of my computer • Delivers pop-up adds • Tracks my Internet usage • All of the above
10 Has anyone ever head of Claria? • Yes, its for allergies • Yes, its a cartoon • Yes, they are leaders in online behavioral marketing • No
10 Does Marketing have anything to do with Spyware? • Yes • No
Targeted Marketing • appeal to people in specific Communities • Content of messages is aimed at targeted audiences • Context: If you buying plane tickets online, you might be more interested in ad for suitcases. • Demographic/Psychographic Online Behavior.
Summary • There is a connection between all of the following • Targeted Marketing, Marketing Information Systems, Spyware, Spam, and Junk Mail • Information about your online behavior allows companies to • Target you specifically • Learn about connections context, demographics, psychographics, and online behavor
10 Does anyone really care about manufacturing systems? • Yes • No
Manufacturing Systems • This is where we see the use of process control systems. • From petroleum processing to toy manufacturing • CAM: Computer Aided Manufacturing • CIM: Computer Integrated Manufacturing
Computer Integrated Manufacturing (CIM) • Simplify production processes. Re-engineer vs. gradual improvement. • Automation – robotics, artificial intelligence • Integrate production process with other systems: Order processing, inventory control, finance systems.
Human Resource Systems • HRM: Human Resource Management • Employee Self-Service Systems • Online HRM systems... • Integration with Monster.com, CareerBuilder.com, etc.
Accounting and Finance Systems • What is really the difference between accounting and finance?
10 Investment Management • Accounting • Finance
10 Cash flow forecasting • Accounting • Finance
10 Payroll • Accounting • Finance • HR • Accounting mostly but some HR
10 Order processing • Accounting • Finance