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Functional Business Systems

Functional Business Systems

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Functional Business Systems

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  1. Functional Business Systems • Some Information Systems are cross-functional • Example: A TPS can affect several different business areas: Accounting, Human Resources, Production, etc. • Some Information Systems concentrate on one particular business area (Accounting for example). • However, to meet all the goals and needs of a business area, the Information System may not fit into one of the 6 general categories.

  2. FunctionalBusiness Areas

  3. A complete accounting system may have some of the characteristics of an MIS, TPS, and DSS. A complete marketing system may combine an MIS, ECS, TPS, and DSS Functional Business Systems

  4. TPS ECS DSS MIS Example: Marketing System

  5. Types of Information System vs.Functional Business Areas

  6. 0 Chapter 7 More Functional Systems

  7. 0 Functional Business Areas

  8. 0 0 Which functional area interests you the most? • Marketing • Finance • Human Resources • Accounting • Production/Operations/Manufacturing

  9. 0 Marketing Systems • Interactive Marketing • Sales Force Automation • Customer Relationship Management • Market Research and Forecasting • Advertising and Promotion • Product Management • Sales Management

  10. 0 0 What is Spyware? • Shares my personal info with a data center • Takes control of my computer • Delivers pop-up adds • Tracks my Internet usage • All of the above

  11. 10 Has anyone ever head of Claria? • Yes, its for allergies • Yes, its a cartoon • Yes, they are leaders in online behavioral marketing • No

  12. 10 Does Marketing have anything to do with Spyware? • Yes • No

  13. Targeted Marketing • appeal to people in specific Communities • Content of messages is aimed at targeted audiences • Context: If you buying plane tickets online, you might be more interested in ad for suitcases. • Demographic/Psychographic  Online Behavior.

  14. Summary • There is a connection between all of the following • Targeted Marketing, Marketing Information Systems, Spyware, Spam, and Junk Mail • Information about your online behavior allows companies to • Target you specifically • Learn about connections context, demographics, psychographics, and online behavor

  15. 10 Does anyone really care about manufacturing systems? • Yes • No

  16. Manufacturing Systems • This is where we see the use of process control systems. • From petroleum processing to toy manufacturing • CAM: Computer Aided Manufacturing • CIM: Computer Integrated Manufacturing

  17. Computer Integrated Manufacturing (CIM) • Simplify production processes. Re-engineer vs. gradual improvement. • Automation – robotics, artificial intelligence • Integrate production process with other systems: Order processing, inventory control, finance systems.

  18. Human Resource Systems • HRM: Human Resource Management • Employee Self-Service Systems • Online HRM systems... • Integration with Monster.com, CareerBuilder.com, etc.

  19. HR Systems

  20. Accounting and Finance Systems • What is really the difference between accounting and finance?

  21. 10 Investment Management • Accounting • Finance

  22. 10 Cash flow forecasting • Accounting • Finance

  23. 10 Payroll • Accounting • Finance • HR • Accounting mostly but some HR

  24. 10 Order processing • Accounting • Finance