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Embodiment as Professional Knowledge

Explore social organization in design processes within an Internet company through ethnographic methods. Analyzing teamwork, interactions, imagining objects, designing actions, and embodying future interactions in products.

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Embodiment as Professional Knowledge

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  1. Interacting Bodies-Corps en interaction Lyon-France, June 15-18 , 2005 Embodiment as Professional Knowledge Francesca Alby francesca.alby@uniroma1.it Department of Social and Developmental Psychology University of Rome “La Sapienza”

  2. The research setting • an Internet company which manages a portal that provides services to a mass audience (personalized homepage news, e-mail, sms, thematic channels, e-commerce...) • 40 people • 2 main work groups: producers & engineers

  3. Data • Ethnographic method • Data • Video and transcriptions (conversational analysis): 10 hrs Log Instant Messanger: 3hrs Email (related to the interactions ) : 23 Papers (related to the interactions ) : 10 items Photos : 20 Print screen of the website and various applications: 10 items Interviews Notes

  4. In this presentation I will analyze how the design process is socially organized. • I will explore in particular relevant design activities such as: • Participating in teamwork • Interacting • Imagining absent objects • Designing actions • Embodying “future” interactions in technological products

  5. 1.Participating in teamwork • “Seeing” a work group

  6. 1.Participating in teamwork • Leaving a group or maybe it is faster to see it now

  7. 2. Interacting • “ Trialoging ” (Suchman, 2002) • (configuration: body+interface) 20 sec. changing the template

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