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Bambino Mio in Czech & Slovak

Bambino Mio in Czech & Slovak. Ing. Lubomír Fiedler. Intoducing of company. Fondation 1990 Baby sector 1992 Start with Bambino Mio september 2004 Import and distribution Inglesina, Bébé-Jou, Kiddy, Baby Dan Own design and production maternity wear under brand Rialto.

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Bambino Mio in Czech & Slovak

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  1. Bambino Mio in Czech & Slovak Ing. Lubomír Fiedler

  2. Intoducing of company • Fondation 1990 • Baby sector 1992 • Start with Bambino Mio september 2004 • Import and distribution Inglesina, Bébé-Jou, Kiddy, Baby Dan • Own design and production maternity wear under brand Rialto

  3. Basic information about Market • Nr births in Czech 106590 childern • Nr births in Slovak 53900 childern • Strengthening influence of ecology

  4. Competitors • Popolini • Start 2005 • Orientation to midwife • Worse product. • Imse Vimse • Start 2007 • Orientation to midwife • Weak company

  5. Distribution chanels • Independent stokists • National Accounts • Online stores • Midwifes direct sale • Direct sale

  6. Communication with customer • Shows • Brno (march), Prag (september) also enduser • Openday in our company (november) • Advertisement in Magazines every second month halfpage • Internet presentation • Customer service line • Environmental associations

  7. Results

  8. Thank you for your attention

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