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Social Profit 2013

Social Profit 2013. 4 generations at work. Belgium demographic evolution and its impact on employment. Planbureau – ADSEI. Born into different perspectives. 1993-2005. 1980-1992. 1965-1979. 1946-1964. GENERATION Z. BABYBOOMERS. GENERATION Y. GENERATION X.

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Social Profit 2013

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  1. Social Profit 2013 4 generations at work

  2. Belgiumdemographicevolution and its impact onemployment Planbureau – ADSEI

  3. Born into different perspectives 1993-2005 1980-1992 1965-1979 1946-1964 GENERATION Z BABYBOOMERS GENERATION Y GENERATION X

  4. Study 2013: differencesandsimilaritiesbetweengenerations + impact on business Methodology: 2 online surveys (Generation Z seperate)

  5. Perceptions Results Work that fits 4 generations

  6. How are Babyboomers perceived at work ? Ifyouwouldcomparegenerationswithanimals, whichanimalwouldyouchooseforBabyboomers (44-66 years)? Titel - Datum 2013

  7. How are Generation X perceived at work ? Ifyouwouldcomparegenerationswithanimals, whichanimalwouldyouchooseforGeneration X (30-43years)? Titel - Datum 2013

  8. How are Generation Y perceived at work ? Ifyouwouldcomparegenerationswithanimals, whichanimalwouldyouchooseforGeneration Y (20-30years)? Titel - Datum 2013

  9. How are Generation Z perceived at work ? Ifyouwouldcomparegenerationswithanimals, whichanimalwouldyouchooseforGeneration Z (<20years)? Titel - Datum 2013

  10. First view: we are more similarthan we think… • No statisticaldifferencesbetweengenerationswith respect to the following topics: • Enriching job content • Nice workplace, up-to-date software, reasonabledistancefrom the workplace • Importance of people management andcredibility of the supervisor • Results-drivenandcompetitive • Importance of recognitionandremuneration • Open communication, goodatmosphereand company culture • Use of social media at the workplace ! Generaties & Werk – Mei 2013

  11. Are perceptions in line withresults? Ifyouwouldcomparegenerationswithanimals, whichanimalwouldyouchooseforBabyboomers (44-66 years)? Titel - Datum 2013

  12. Babyboomers bringstability 5 5 5 Intention to stay 6 6 6 4 4 4 7 7 7 3 3 3 I want to stay in the company where I’m actually working 8 8 8 2 2 2 9 9 9 1 1 1 10 10 10 0 0 0 7,47 6,22 5,89 Babyboomers Generation X GenerationY Legend: red:≤ 4,99/10//orange: ≥5/10 en ≤ 5,99/10//green: ≥ 6/10 Generaties & Werk – Mei 2013

  13. Surprisingly, theyvaluehonestytowardsclients more than the youngergenerations It irritates me thatmy company is nothonesttwardsclients TOP BOT NVT 86% 14% 15% 82% 18% 14% 76% 24% 17% Generaties & Werk – Mei 2013

  14. Are perceptions in line withresults ? Ifyouwouldcomparegenerationswithanimals, whichanimalwouldyouchooseforGeneration X (30-43years)? Titel - Datum 2013

  15. Generation X are veryoften bridge builders A job thatallows me tolearn new thingsandacquireknowledge TOP BOT 85% 2% 89% 2% 91% 0% 88% 1% Generaties & Werk – Mei 2013

  16. The needto combine a family andworkdifferentiates Gen X from the othergenerations

  17. Are perceptions in line withresults? Ifyouwouldcomparegenerationswithanimals, whichanimalwouldyouchooseforGeneration Y (20-30years)? Titel - Datum 2013

  18. Work is more important for the youngergenerations 5 5 5 Attitude towards work 6 6 6 4 4 4 7 7 7 3 3 3 Without a job I would be bored, and even if I would win the lottery, I still would continue to work 8 8 8 2 2 2 9 9 9 1 1 1 10 10 10 0 0 0 6,49 7,01 7,63 Babyboomers GenerationX GenerationY Legend: red:≤ 4,99/10//orange: ≥5/10 en ≤ 5,99/10//green: ≥ 6/10 Generaties & Werk – Mei 2013

  19. but the relationshipstheyseek at work are different Generaties & Werk – Mei 2013

  20. Generation Y multitasking ?

  21. The biggest surprise: small differencebetweengenerationswith respect tocommunication Generaties & Werk – Mei 2013

  22. What can companies do ? • Uniformity will evolve towards tailor-made to address differences in lifestyle (and productivity) : the employee as an individual • Leadership will evolve towards inclusion • Organizations will have to treat generations differently in order to keep all employees engaged

  23. Conclusion • If the western industrialised world wants to keep the same level of welfare as it has today, one of the biggest challenges will be the inclusion of the many. This might mean that the manager or leader in the future might need the skills, the creativity and the empathy to work in an imperfect world, instead of being good at surrounding him or herself with other stars. • “The past few decades have belonged to a certain kind of person with a certain kind of mind – computer programmers who could crank code, lawyers who could craft contracts, MBA’s who could crunch numbers. But the future belongs to a very different kind of person with a very different kind of mind – creators and empathisers, pattern recognisers and meaning makers.” • Dan Pink, “A Whole New Mind”

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