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Consumer Products Integration

Consumer Products Integration. Marcia Crosland Ph. D. Consumer Products Integration.

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Consumer Products Integration

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  1. Consumer Products Integration Marcia Crosland Ph. D.

  2. Consumer Products Integration GTRI’s Consumer Product Integration provides state-of-the-art research labs, technologies and techniques that yield strategic competitive insight into consumer behaviors, changing habits and industry trends. Our Mission • Help businesses gain insight from user experience (UX) research • Translates research into user- centered designrecommendations for services and products that are: • effective • easy to use • safe • accessible for all users • engaging

  3. Consumer Products IntegrationOur Approach • Range of user populations • Expertise in aging • Applied UX research • Unbiased approach • Specialized UX methods USER CENTERED SYSTEMS ENGINEERING APPROACH • Human factors • Safety & protection • Consumer health • Population characteristics • Product support & training • Aesthetics & emotional design • Improve effectiveness • Increase customer satisfaction scores • Reduce lifecycle cost • Maximize market potential • Informed tradeoffs INDUSTRY OBJECTIVES

  4. Consumer Products IntegrationThe Team • Specialized Teams Human Factors, Human Computer Interaction, Psychology, Physiology Experimental Design, Data Analysis Engineering, Industrial & Visual Design Access to other specialists as needed, e.g. security • Experienced Core competency in ethnography, usability, accessibility and design Testing of technology, information design, and goods Process innovation with process engineering, workflow / workload analysis and design Understand User Needs, Workflow & Environments User-Centered Design Process: NIST

  5. Consumer Products IntegrationOur Tools & Techniques Measure Comprehension & Preferences • Ethnographic Study • Field Observation • Interviews & Surveys: In-person, video, phone, digital • User Walkthroughs • Think Aloud Protocols • Card Sorting • Formal Usability Sessions • Performance Evaluations Measure Accessibility • 508 Compliance, Universal Design Track Attention & Arousal • Eye Tracking • Brain (EEG) • Heart Rate (ECG, Cardiac Output, pulse) • Breathing (Respiration Monitoring) • Skin, Nerves (Continuous GSR) • Facial Expressions Monitoring Track Physical Movement & Force • Motion Capture • Bio Sway • Muscle Tension (EMG) • Time & Motion

  6. Consumer Products IntegrationOur User Experience Research Labs • Usability Labs • In-House: Provides a convenient location for people to come for testing. Contains an observation room for client viewing of live testing with their products. We screen and recruit a representative set of participants for your study. • Portable Lab: Provides equipment to conduct on-site studies anywhere in the world. We can screen and recruit participants or you can provide participants. • Remote Lab: Provides technology to collect UX data remotely. • Media Lab • Offers a rich studio setting with cutting edge technologies for hands-on testing of consumer response to multimedia content and technology, recording a wide range of physiologic responses. • HomeLab • A unique test bed of 600 older adults (age 50 -100 yrs. old) that participate with in-home research studies and allow for the study of user acceptance /behavior research over time.

  7. User Experience ResearchCategories Technology • Wearable Computers • Mobile Technology • Devices Information Design • Software Applications (Interactive Systems) • User Interface Design • Training, Education, Decision Aid Manufactured Goods • Packaging • Products Systems Analysis • Workflow Analyses • Program Evaluation • Process Improvement • Worker & Consumer Safety

  8. How can we help? Analysis / Concept Development: • What are the core features that would meet a need? Design Measurement: • What is the user acceptance of atechnology – how compelling is the need? • What training is effective / required? • How can the UI be streamlined, reducing complexity, e.g. by removing steps? • What use errors might occur that could result in safety concerns? • How will the environment impact operations (lighting, sound, clutter, etc.)? • How effective is asolution – easy to use and learn, and how does it compare to other more traditional solutions? Prototyping: • How can the design features be improved to enhance human use? Evaluation and Extension: • How enduring is the experience once the novelty wears off – longer term studies? • How can the design be adapted to meet other users needs?

  9. Next Steps XXX

  10. Thank You

  11. HomeLab

  12. Older Adults Research • Growing population of older adults • Higher needs for training, call center, on-line support • More dependence on web portals as physical abilities decline Projected U.S. Population Growth Percentage change form 2012 Year Source: U.S. Census Bureau Year

  13. What is HomeLab? • A living lab for independent evaluation of user acceptance and effectiveness of programs, products and services • People willing to be studied in their homes (from 50 to 100 yrs. old) • Specialized research resources for in-home studies of older adults • Specialized research team, tools & techniques • Controlled research labs and staged homes

  14. HomeLab Collected StatisticsUpdated yearly Demographics: • Age, gender, race, education, marital status, income, dwelling characteristics, veteran status, handedness Lifestyle: • Social activities, work status, smoking, drinking, visits to doctors, dentist, health screenings, exams, vaccinations, transportation, internet access Quality of Life: • Ratings/perceptions of satisfaction, enjoyment, pain, happiness, freedom, … Health Information: • Medical conditions, sleep conditions, surgeries, balance/falls, cancer history, mental health history Mental and Fitness Status Mobility Aids: • Cane, walker, wheelchair, scooter, stair lift Assistive Devices: • Vision, hearing, orthosis, prosthesis, bath/shower chair, bed/bath toilet rails

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