Technical SEO – What You Need to Know.

1. Technical SEO – What You Need to Know Technical SEO is just one of the many elements of search engine optimisation. The top search engines are regularly updating their algorithms to ensure that their users have the best experience. This means that as a digital marketing specialist, you need to stay updated with the latest trends, including technical SEO. What does technical SEO entail? Is this something you can do yourself or should you hire a professional agency to assist? We have all the answers below to help you make an informed decision on how to proceed. The first thing that technical SEO involves is a thorough site analysis. This analysis should be completed to identify problem areas with your website from page loading times to mobile friendly solutions, duplicate content, broken links and more. The analysis is done to determine what can be done to improve the quality of your site, helping you boost your brand visibility, reach your target audience and improve your conversion rates. Next you will find that technical SEO will include mobile options. Google is rewarding websites that embrace mobile technology and appeal to their mobile audience. The algorithm introduced was named “mobilegeddon” by SEO experts. Having a mobile friendly website makes it easier to use and load on small devices with touch screens. This ensures your mobile users can also have an enjoyable online experience. From here you will find that you need to focus on Robots.txt files. What are these? Anyone who doesn't have significant SEO and online marketing experience may not understand this. Your Robots.txt is an opportunity to tell search engines which pages they should crawl and which pages they should stay away from.

2. In addition to this, the site analysis will ensure that there is no duplicate content. Every single web page should be overflowing with new, interesting and informative content which is optimised for SEO success. Duplicate content can significantly reduce your online ranking. Every page should be unique. Further, technical SEO includes the site structure of the website. This comes down to navigation and how easy the navigation is for the user and the search engines. Navigation should be simple with users being able to find the information that they need quickly and effectively. Another part of technical SEO which is imperative is your page speeds. These days people expect a website page to open within seconds. A few seconds delay can result in you losing out on visitors and your bounce rate can increase. Fast loading pages will keep users on your site for longer. Error pages need to be monitored and removed as quickly as possible. Google ranking a broken or error page is not something you want to deal with as it can reduce your ranking considerably. Ensure all pages on your site are working at optimum without duplicate content and optimised for SEO and mobile to achieve the best end results. The final tip for technical SEO is to optimise your images and pages. Optimising your images helps your audience find your site in image results. This gives you an opportunity to reach a wider audience quickly to drive even more traffic to your website while building brand credibility and increasing conversion rates. When it comes to technical SEO ensure you use a reputable and reliable internet marketing agency that is backed by years of industry knowledge and experience to provide you with accurate and up to date services to achieve the best end results. About Us: Cartoozo is a multiple award-winning internet marketing agency with over ten years’ experience in the online marketing environment. This company has an active customer base of over three hundred with their customers being based around the world. This company helps their customers achieve online success with a host of packages designed to meet their customers’ needs and budgets. Cartoozo offer a host of expert services ranging from web design to search engine optimization and copy writing to pay per click advertising, just to name a few. They have a team of experienced and dedicated technicians and the entire team focus on customer satisfaction at all times. To find out more, visit https://www.cartoozo.com