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Industry & Market Research

Industry & Market Research . Kimberly Bloedel Pomerantz Biz Library Fall, 2009. Industry & Market Research:. Offers business managers “the big picture” of the environment in which a business operates Provides awareness of news, trends, forecasts, key players & competitors

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Industry & Market Research

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  1. Industry & Market Research Kimberly Bloedel Pomerantz Biz Library Fall, 2009

  2. Industry & Market Research: • Offers business managers “the big picture” of the environment in which a business operates • Provides awareness of news, trends, forecasts, key players & competitors • Enables informed decision making

  3. Pomerantz Biz Libraryhttp://www.lib.uiowa.edu/biz/

  4. Industry & Market Research Qs How many restaurants are operating in the US? Iowa? Iowa City? Who are the primary customers/consumers of restaurants? How is the restaurant market segmented? Who are the key players in the restaurant industry? What are the trends in the restaurant Industry?

  5. How many restaurants are operating in the US? Iowa? Iowa City? • Economic Census can help answer this Q. • Free site • 2007 data (available late 2009) • http://www.census.gov/econ/census07/ • 2002 data available now • http://www.census.gov/econ/census02/

  6. Economic Census

  7. Local Competition: Google Maps

  8. Industry Info

  9. NetAdvantage(aka Standard & Poor’s) What are the trends in the restaurant Industry?

  10. Who regulates the industry? What is the Cost Structure?

  11. Market Research Info

  12. How is the restaurant market segmented? Who are the key players in the restaurant industry?

  13. Who are the primary customers/consumers of restaurants?

  14. Questions? • Contact Kim • Kimberly-bloedel@uiowa.edu • 319-335-3077

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