Local Health Department Rethink Your Drink Orientation Jackie Richardson February 1, 2013

1. Local Health Department Rethink Your Drink OrientationJackie RichardsonFebruary 1, 2013

2. Presentation Overview • SNAP-Ed Program Guidance • Rethink Your DrinkCampaign Overview • Campaign Materials • Campaign Messages • LHD SOW Review • Resources

3. Network for a Healthy California – Program Guidance • USDA • SNAP-Ed Guidance • Dietary Guidelines for Americans • MyPlate • California Department of Social Services (CDSS) • California Department of Public Health (CDPH)

4. SNAP-Ed Guidance FFY 13 • Messaging: • Must be based on most recent Dietary Guidelines for Americans & MyPlate (pg. 6) • Behavioral Outcomes: • Switch to fat-free or low-fat milk products (pg. 6)

5. SNAP-Ed Guidance FFY 13 • Approaches: Examples of potential SNAP-Ed Activities…”recommending limitations on…food components to reduce such…foods with added sugar like sugar-sweetened beverages (Pg. 9) • SNAP-Ed Guiding Principles: The likelihood of nutrition education…interventions successfully changing behaviors is increased when consistent and repeated messages are delivered through multiple channels (Pg. 16)

6. 2010 Dietary Guidelines for Americans • Chapter 2: Balancing Calories to Balance Weight • Reduce intake of sugar-sweetened beverages • Sugar-sweetened beverages provide excess calories and few essential nutrients and should only be consumed when nutrient needs have been met and without exceeding daily calorie limit www.cnpp.usda.gov/DGAs2010-PolicyDocument.htm

7. 2010 Dietary Guidelines for Americans • Chapter 3: Foods & Food Components to Reduce A major source of added sugar in American diets is from soda, energy drinks and sports drinks (pg. 28 & 29) www.cnpp.usda.gov/DGAs2010-PolicyDocument.htm

8. 2010 Dietary Guidelines for Americans • Chapter 4: Food and Nutrients to Increase “Deciphering the juice in juice…sweetened juice products with minimal juice content, such as juice drinks, are considered sugar-sweetened beverages rather than fruit juice.” www.cnpp.usda.gov/DGAs2010-PolicyDocument.htm

9. MyPlate Make Half Your Plate Fruits & Vegetables

10. USDA MyPlate

11. Presentation Overview • SNAP-Ed Program Guidance • Rethink Your DrinkCampaign Overview • Campaign Materials • Campaign Messages • LHD SOW Review • Resources

12. Rethink Your Drink • Provides nutrition education and skills, such as label reading, to help people make healthy beverage choices. • Encourages a shift towards healthier beverage choices: • Water • Fat free or lowfat 1% milk • and 100% juice in limited amounts

13. Campaign Materials • SNAP-Ed Program Guidance • Rethink Your DrinkCampaign Overview • Campaign Materials • Display Materials • LHD SOW Review • Resources

14. RYD Branding

15. RYD Display Materials Display Kit: • 1 Trifold Display & Carrying Case • 1 Rolling Cart • 4 Display Stands • 4 Document holders • 2 Recipe Card / Brochure Holder

16. RYD Campaign Materials • RYD Resource Library • Branding Guidelines • Photos & Logos • Word Templates • PowerPoint Templates • RYD Recipe Cards (8) • Nutrition Facts labels • Potter the Otter (ECE) • Facts & Figures • MyPlate 10 Tips

17. RYD Display Materials • Vinyl Banners • Pull-up Banners • Tent Panel • Tablecloths

18. Display & RYDEducation Guidance • NO Disparaging Text or Photos • NO Brands • NO Sponsorships • NO Healthy vs. Unhealthy • NO Lobbying

19. Display & RYDEducation Guidance • MUST use non-branded containers • MUST cite all statements, facts, figures • MUST provide complete dietary information in addition to healthy beverage education

20. Facts & Figures

21. Serving Up MyPlate: A Yummy Curriculum Sometimes Foods & Switcharoos Decisions, Decisions!! The Science of Sometimes Foods http://teamnutrition.usda.gov/myplate.html

22. Serving Up MyPlate: A Yummy Curriculum Parent Letter Mini-Poster http://teamnutrition.usda.gov/myplate.html

23. Presentation Overview • SNAP-Ed Program Guidance • Rethink Your DrinkCampaign Overview • Campaign Materials • Campaign Messages • LHD SOW Review • Resources

24. Key Messages WATER Drink water - instead of sugary drinks - when thirsty The 2010 Dietary Guidelines for Americans

25. Key Messages MILK Make the switch to fat-free or lowfat (1%) milk. The 2010 Dietary Guidelines for Americans

26. Key Messages 100% JUICE Select 100% fruit juice. Limit to 4-6 oz per day. The 2010 Dietary Guidelines for Americans

27. Additional Message Guidance • Do not say: • “Don’t Drink” • “Eliminate” • OK to say: • If you choose to drink sugary drinks, consider cutting back, choosing a smaller portion or container size, drinking less often. • Drinks that are sweetened with added sugars come with extra calories and often provide few or no nutrients or fiber to support a healthful diet. • Drinking too many sugary beverages can increase the chances of experiencing some health problems, including weight gain, obesity, tooth decay, diabetes, and heart disease.

28. Additional RYD Program Guidance At this time: • No YouTube videos • No Social Media • No Media • No PSE work

29. Additional RYD Program Guidance Allowable Purchases: • OK to buy 3 gallon refillable water bottles • OK to fill with tap water • Nominal costs to fill at refilling stations is acceptable, but must document challenges, contraindications • OK to purchase water dispensers for taste testing of spa waters; < $100 considered small kitchenware items

30. Nutrition Education Materials Use State NetworkRYD branded materials… All others require USDA approval.

31. Presentation Overview • SNAP-Ed Program Guidance • Rethink Your DrinkCampaign Overview • Campaign Materials • Campaign Messages • LHD SOW Review • Resources

32. Rethink Your Drink LHD SOW • Objective 8 - Key Deliverables: • 5 Nutrition Education Activities • Must include a Kick-off Event • Required Reach Numbers • 2 Environmental Change Activities

33. Activity #1 • Attend one Train the Trainer Workshop • 2013: LHDs will attend trainings hosted by Regional Collaborative • 2014 & beyond: Host TBD • Attend one RYD Media & Spokesperson Training • 2013: LHDs will attend one State Network-sponsored in-person training.

34. Activity #2 • Provide (x #) trainings to County Health Agencies on RYD messages and materials • Healthy Beverage Lessons • Sample Displays • Festival Interventions

35. Nutrition Education Examples • Host special events • Healthy Back to School • Rethink Your Drink Family Day • Coloring Contest • Water recipes & Tasting events • Displays • Amounts of sugar in sugary drinks • Minutes of Activity to burn sugary drink calories

36. Activity #3 • Coordinate w/ Regional Collaborative to conduct a County Health Department kick-off event or public education event *** Please hold on any media-related activities while Network obtains CDPH clarification .

37. Activity #4 • Provide nutrition education 4 times during the course of the year: • MyPlate Yummy Curriculum Lessons • Healthy Beverage Taste Testing • Strategically Displayed Materials • Community Event / Booth

38. Activity #5 & #6 • Develop a list of environmental support strategies • Advance/market at least one of these strategies. ***Please hold on the implementation of these strategies as the Network obtains CDPH clarification .

39. Activity #7 • Conduct evaluation activities • Required: • Activity tracking form, • Class demographic information, • Class evaluation, • Process evaluation: # activities and events, # reached • Upon request: • Partner surveys • Materials testing .

40. Cross Cutting Objective Opportunities • RYD deliverables align easily with the other objective deliverables • Baseline • Peer to Peer • School/Afterschool • Retail • Worksite

42. Presentation Overview • SNAP-Ed Program Guidance • Rethink Your DrinkCampaign Overview • Campaign Materials • Campaign Messages • LHD SOW Review • Resources

43. Resources Available • Program Manager • Approval • Reporting Direction • Linkage with Other Projects • Research & Evaluation • Assisting with Data • Special Evaluation Projects • State RYD Team • General Technical Assistance • Fact Checking / Materials Review • State Resources • Regional Networks • Technical Assistance • Training • Collaborative Coordinating • Brown Miller Communications • Public Relations Technical Assistance • Spokesperson Training

44. Thank You This material was produced by the California Department of Public Health’s Network for a Healthy California with funding from USDA SNAP, known in California as CalFresh (formerly Food Stamps). These institutions are equal opportunity providers and employers. CalFresh provides assistance to low-income households and can help buy nutritious foods for better health. For CalFresh information, call 1-877-847-3663. For important nutrition information, visit www.cachampionsforchange.net. Suzanne Morikawa Suzanne.Morikawa@cdph.ca.gov (916) 449-5420 Jackie Richardson Jackie.Richardson@cdph.ca.gov (916) 449-5398 MetriaMunyan Metria.Munyan@cdph.ca.gov (916) 449-5410