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Embracing Marketing Technology: The Role of a Chief Marketing Technologist

Dive into the importance of having a Chief Marketing Technologist for your company, exploring where to find them, key thoughts to consider, essential skills they must possess, and instances when marketing technology is needed. Discover examples of marketing technology like augmented reality and viral marketing.

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Embracing Marketing Technology: The Role of a Chief Marketing Technologist

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  1. Kelompok 11 Belrin Chrissandi 1501196216 Gunarto 1501210082 Pendi 1501210164 Suhendri 1501208834 Winly 1501193492 Marketing Technology

  2. Should Your Company Have a Chief Marketing Technologist?

  3. Should Your Company Have a Chief Marketing Technologist?

  4. Should Your Company Have a Chief Marketing Technologist?

  5. Where do you find marketing technologists ?

  6. Key Thoughts * Customers * Technology is always a means and not a goal * Understand the role and value of Technology * Always be aware of the future * Never forget the 4 P’s

  7. HOW TO BE A MARKETING TECHNOLOGIST MUST HAVE A DEPTH OF … TECHNOLOGICAL EXP MARKETING EXP MANAGEMENT EXP

  8. WHAT A MARKETING TECHNOLOGIST MUST DO ADVICE OPERATIONS EDUCATION

  9. When is Marketing Technology Needed? Promoting Product Discount Periodic Selling

  10. Example of Marketing Technology Augmented Reality Facebook Hanger Virtual Footwear (Nikeid)

  11. Types of Marketing Viral Marketing Seasonal Marketing Email Marketing Direct Marketing

  12. Thank you

  13. Sumber http://www.getelastic.com/chief-marketing-technology-officer/ http://chiefmartec.com/2010/04/rise-of-the-marketing-technologist/ http://www.slideshare.net/sjbrinker/rise-of-the-marketing-technologist http://contentmarketinginstitute.com/2013/06/brand-marketing-needs-chief-marketing-technologist/ http://mashable.com/2010/10/19/chief-marketing-technologist/

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