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Fit4Generations: Combatting Childhood Obesity Together

Fit4Generations offers a multi-dimensional approach to tackle childhood obesity, addressing contributing factors, trends, consequences, and market scope. Through apps, gaming, and educational tools, it aims to empower users in the fight against obesity. The platform integrates with Learning Management Systems, offering professional development tools and customizable components. Invest to bridge the gap between practitioners and patients, centralize resources, and meet federal initiatives. Requesting $10M in capital over the first year for sustained growth.

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Fit4Generations: Combatting Childhood Obesity Together

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  1. Fit4Generations

  2. Product Description • Fit4Generations • “A multi-dimensional approach to conquering childhood obesity” • A joint venture- • COPA • MyMedInfo • MedText Publishing • Galen Press

  3. Contributing Factors to Childhood Obesity • Genetics • Environmental factors • Home environment • Childcare • Schools • Community influencers • Accessibility to physical activity • Behavioral factors • Energy intake • Physical activity • Sedentary behavior

  4. Obesity Trends • 80% of obese children grow up to be obese adults • Often tied to socio-economic factors • Prevalent in certain ethnic backgrounds

  5. Consequences • 70% of obese children have at least one of the following risks, 39% have 2 or more • Cardiovascular disease • Cholesterol • Blood pressure • Diabetes (kidney failure) • Other health implications • Liver issues • Asthma • Sleep apnea • Psycho-social risks • Low self-esteem • Hinder academic & social functioning

  6. What is Fit4Generations? Data in the Public Domain Society-Generated Data Proprietary Data User-Generated Data Mobile Apps Integration with LMS (Learning Management System) Content Creation/ Enhancement Tools E-mail Alert Service Professional Accreditation Educational Tools

  7. Fit4Generations • It’s a Portal Solution • With apps • Gaming • Social networking • Direct data entry • With content enhancement capabilities • With e-mail alert services • With educational tools • Multimedia • Videos • Podcasts • Webinars

  8. Fit4Generations • With LMS (Learning Management System) integration • With professional development/ accreditation (i.e., CMEs, etc.) • Data & research capacities • With customizable components • Search by role (e.g., clinician, parent, etc.) • Materials provided are based on user-specified role

  9. Market Scope • Medical /Allied Health Schools • Associated health facilities • Healthcare Providers • Family practices • Pediatricians • Clinics • HMOs, Insurance Providers • K-12 School Districts, Private Institutions • School nurses • Nutritionists • Parents • Students

  10. States to Target • Highest obesity in children 2-18 • Mississippi – 31.4% • Alabama • West Virginia • Tennessee

  11. Economic Model • Core product • Aggregator- subscription based model • Plus product • Core + addition of specific, applicable functionalities • “a la carte” • Premium product • All-inclusive

  12. Why should you invest? • Gap in market • No link between practitioner & patient • Enable children & their parents by providing them tools to get fit • Resources are not centralized today • Aggregate and synthesize to add value to content for uses at many levels • Federal initiative that require K-12 programs are implemented to screen, prevent & correct childhood obesity

  13. Why should you invest? • Childhood obesity has a direct impact on long-term public health & healthcare costs • Eases burden on administrators • Portal will create more childhood obesity data • Fit4Generations empowers users for life in the fight against obesity • Utilizes a variety of interactive tools • Publicly available funding/grants available

  14. Capital Request • $10M in first year • $2.5M at start • $2.5M at 6 months • $5M at 9 months • Provide usage metrics, feedback from user groups, etc. • $15M more over the next 2-5 years • Show sustained, measurable growth • Will supplement with other grants/publicly available funding

  15. Thank You! • Ray Alba • Michele Ayers • Carolyn Hassett • Barbara Chin • John Tagler • Evelyn Jabri • Chris Beckett

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