1 / 97

GlobalShop 2000 Chicago 3.27.00

GlobalShop 2000 Chicago 3.27.00. Getting Right Down to Brass Tacks … Bricks & Mortar? Clicks & Mortar? All Clicks All the time?. #1 : ANY IDIOT WHO THINKS CONSUMERS ARE GOING TO GIVE UP THE IN-STORE SHOPPING EXPERIENCE FOR THE INTERNET IS JUST THAT. AN IDIOT.

castor-mills
Télécharger la présentation

GlobalShop 2000 Chicago 3.27.00

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. GlobalShop 2000Chicago 3.27.00

  2. Getting Right Down to Brass Tacks …Bricks & Mortar?Clicks & Mortar?All Clicks All the time?

  3. #1: ANY IDIOT WHO THINKS CONSUMERS ARE GOING TO GIVE UP THE IN-STORE SHOPPING EXPERIENCE FOR THE INTERNET IS JUST THAT. AN IDIOT.

  4. #2: ANY IDIOT WHO THINKS WE ARE STILL GOING TO BE HANGING OUT IN STORES 15 YEARS FROM NOW IS JUST THAT. AN IDIOT.

  5. TP: ANY IDIOT WHO THINKS THEY KNOW WHICH ONE OF THE ABOVE TWO STATEMENTS IS TRUE IS JUST THAT. AN IDIOT.

  6. Hen scratches @ 37,000 feet …

  7. Microsoft = R.O.W.Microsoft > GM + Ford + Boeing + Lockheed Martin + Deere + Caterpillar + USX + Weyerhaeuser + Union Pacific + Kodak + Sears + Marriott + Safeway + KelloggSource: Business Week data through 5-99

  8. Microsoft = R.O.W. (II)Microsoft >GM + Ford Boeing + Lockheed Martin + Deere + Caterpillar + USX + Weyerhaeuser + Union Pacific + Kodak + Sears + Marriott + Safeway + Kellogg + McDonald’s + Bank One + General Mills + American Airlines + United Airlines + + Delta Air Lines + US Airways + Quaker OatsSource: Yastrow Marketing (through 11-23-99)

  9. No Wiggle Room!“Incrementalism is innovation’s worst enemy.” Nicholas Negroponte

  10. Just Say No …“I don’t intend to be known as the ‘King of the Tinkerers.’ ”CEO, large financial services company (New York, 5-99)

  11. 64/24

  12. Goal?

  13. “It means nothing less than the total reinvention of this company.”

  14. Jacques’ New New FordFord + MSN CarPointFord + Yahoo!Ford + OracleFord + HP/MCIWorldcomEtc.Etc.

  15. TP2000: A Broken RecordGE Power SystemsAnheuser BuschFitLinxxYellow FreightFidelityTime Inc.American Medical Association

  16. WebTotal ReinventionConsumer ControlSpeedTerror/OpportunityBrand Power

  17. “There is probably going to be more confusion in the business world in the next decade than there has been in any decade in history.”Steve Case (2-00)

  18. “We are in abrawl with no rules.”Paul Allaire

  19. S.A.V.

  20. Seminar Y2KBrand Everything:Distinct or Extinct!

  21. Forget > Learn“The problem is never how to get new, innovative thoughts into your mind, but how to get old ones out.”Dee Hock

  22. “Steve Ross had a wonderful philosophy: People get fired for not making mistakes.”Bob Pittman

  23. C.E.O. to C.D.O.

  24. Brand Inside 1Brand Org!

  25. And Now the Equivalent …White Collar Revolution!

  26. “The coefficient of friction associated with the grunge of business is amazing!”Michael Schrage

  27. “AssetlessCompany”J.B.

  28. RR on Sara Lee“The most profitable businesses in the future will act as knowledge brokers, linking insights into what’s available with insights into the customer’s individual needs and preferences.”

  29. “We want to be the air traffic controllers of electrons.”Bob Nardelli, GE Power Systems

  30. Brand Inside 2Brand Work!

  31. “Reward excellent failures. Punish mediocre successes.”Phil Daniels, Sydney exec

  32. “You really got to me. So many of our information technology projects take on a life of their own, and I know they’ll never end up as more than ‘mediocre successes.’ ” CEO, F100 financial services company (10-98)

  33. “Every project we take on starts with a question: How can we do what’s never been done before?”Stuart Hornery, CEO, Lend Lease

  34. Brand Inside 3Brand You!

  35. DISTINCT … OR EXTINCT!“If there is nothing very special about your work, no matter how hard you apply yourself, you won’t get noticed and that increasingly means you won’t get paid much, either.” Michael Goldhaber, Wired

  36. “You are the storyteller of your own life, and you can create your own legend or not.”Isabel Allende

  37. The Cluetrain Manifesto Recommends …Relax!Have a sense of humor!Find your voice and use it!Tell the truth!Don’t panic!Enjoy yourself!Be Brave!Be curious!Play more!Dream always!Listen up!Rap on!

  38. Brand Inside 4Brand Talent!

  39. Issue Y2KThe Great War for Talent!

  40. There is no “talent shortage” … if…you are a GPTW**Great Place To Work

  41. “Our business needs a massive transfusion of talent. And talent, I believe, is most likely to be found among non-conformists, dissenters and rebels.”David Ogilvy

  42. Axiom:Never hire anyone without an aberration in their background.(Find the One Ton Cookie Man!)

  43. Talent = Brand

  44. Brand Outside=Brand Inside

  45. “Consumers don’t simply buy products, they buy attitudes as well. When confronted with proliferation and diversity, choices become increasingly informed by belief. [Consumers] want to know who is behind the products that they buy. They want to know the company. They want to know what you think.”Jesper Kunde, Corporate Religion

  46. Culture Change is not “Corporate.”Culture Change is not a “Program.”Culture change does not take “Years.”Culture Change does not start “Today.”Culture Change starts Right Now!Culture Change Lives in the Moment!Culture Change is Entirely in Your Hands!

  47. Brand OutsideContext:No “Commodities”!

  48. “We make over three new product announcements a day. Can you remember them? Our customers can’t!”Carly Fiorina

  49. Quality Not Enough!“While everything may be better, it is also increasingly the same.”Paul Goldberger on retail, “The Sameness of Things,” The New York Times

  50. “The ‘surplus society’ has a surplus of similar companies, employing similar people, with similar educational backgrounds, coming up with similar ideas, producing similar things, with similar prices and similar quality.”Kjell Nordstrom and Jonas Ridderstrale,Funky Business

More Related