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SkyGlue

SkyGlue. Web Analytics on Customer Retention. What is SkyGlue ?. SkyGlue is a web analytics solution that helps site owners track customer behaviors; m easures customer retention rate by leveraging cohort analysis technology

cathleen-lang
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SkyGlue

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  1. SkyGlue Web Analytics on Customer Retention

  2. What is SkyGlue? • SkyGlue is a web analytics solution that • helps site owners track customer behaviors; • measures customer retention rate by leveraging cohort analysistechnology • provides in-depth analysis for improving customer retention rate • strong analytical focus on customer retention rate post-sign-in • user-level feature usage • return usage on feature • actionable advises

  3. Questions help to answer? • General • How to keep customers loyal? • How to bring customers back? • Specific • Which features contribute more to customer retention? • Who have not been using certain features for the past two weeks? • Identify members of various cohort groups, and likelihood that they will continue to use your feature or drop.

  4. Market • MixPanel: CR, RR (no in-depth analysis) • KissMetrics: CR with in-depth analysis • SkyGlue: RR with in-depth analysis • CR: conversion rate • RR: retention rate

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