1 / 8

Mercedes-Benz Australia

Mercedes-Benz Australia. Monitoring Report August 2013. Key Stories: 8,084 total mentions. 22-24 August: Ongoing commentary following the official release of specifications for the S500 Plug-in Hybrid resulted in an increase to volume after August 22. http://bit.ly/1dRcZ0e

cato
Télécharger la présentation

Mercedes-Benz Australia

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Mercedes-Benz Australia Monitoring Report August 2013

  2. Key Stories: 8,084 total mentions 22-24 August: Ongoing commentary following the official release of specifications for the S500 Plug-in Hybrid resulted in an increase to volume after August 22. http://bit.ly/1dRcZ0e 25 August: An unauthorised, satirical ad online showing a Mercedes-Benz C-Class hitting a young Adolf Hitler with the aid of it’s early danger detection feature has generated significant buzz online that resulted in this spike in mentions. http://bit.ly/14kWiGt 28 August: The launch of the new A45 AMG in Australia was responsible for this peak in activity. http://bit.ly/19jWFiw 30 August: The Mercedes-Benz Fashion Festival in Brisbane which culminated on August 30, also created significant buzz online. http://bit.ly/17PT52w

  3. Mercedes-Benz Australia: Media Split* • Blogs : The majority of blog mentions came from car specific sites, however technology blog, Gizmodo was also indentified on several occasions. Discussion of Mercedes-Benz features on a tech blog is evidence of their high reputation for innovation and technology. http://bit.ly/1dR6BGy • Forums : There remained few mentions generated from forums this month, with the only active platform identified on Is1.com.au. The thread is entitled, ‘AMG’s new mini weapon…A45’. http://bit.ly/19jQlYk • Top Forums • www.ls1.com.au • Top 10 Mainstream Media Sites • smh.drive.com.au • theage.drive.com.au • www.baysidebulletin.com.au • www.australiannews.net • www.news.com.au • www.gladstoneobserver.com.au • www.themorningbulletin.com.au • www.sunshinecoastdaily.com.au • www.mydailynews.com.au • www.sbs.com.au • Top 10 Blogs • www.caradvice.com.au • www.carsguide.com.au • www.gizmodo.com.au • www.behindthewheel.com.au • www.empireave.com • www.mydrivemedia.com.au • www.ozroamer.com.au • www.breaknecknews.com • www.carshowroom.com.au • www.autotalk.com.au * Based on 1,569 scored mentions.

  4. Mercedes-Benz Australia: Tone Average score: +10.6 (+1.1vs. July) Positivity rate: 96% (+5% vs. July) 3 August: News that the Western Australian State government would launch legal action against Mercedes-Benz over gas bus fires resulted in this drop in sentiment. http://bit.ly/1dRg7t1 14 August: Positive public reaction towards the leaked images of the new Mercedes-Benz GLA helped to drive up the sentiment score on this day. http://bit.ly/1fAkdBn 20 August: The circulation of a positive review for the E-Class Coupe and Cabriolet across various regional online papers ensured this lift in sentiment score. http://bit.ly/1dIg1Tx 23 August: Positive reactions from the Mercedes-Benz Fashion Festival in Sydney as well as considerable interest in the comparison between the Australian built HSV GTS and the Mercedes-Benz E63 AMG helped to drive up sentiment score. http://bit.ly/14ZXTQu & http://bit.ly/160gThw 24 August: Mercede-Benz’s recall of Mitsubishi Fuso Euro 5 Heavy FP54 Trucks resulted in this dip in sentiment score. http://bit.ly/14l0kyB

  5. Mercedes-Benz Australia: Models • SUV’s • Mercedes-Benz’s range of Sports Utility Vehicles were the most prolifically discussed for the month. Below are some of the topics that generated conversation: • Mercedes-Benz release official pictures and details of the new GLA. http://bit.ly/160jtEh • GLA sketches teased on Facebook ahead of official release. http://bit.ly/17FFsPD • Mercedes-Benz unveil ‘teeny SUV made for urban driving’.http://bit.ly/15AgUeR • Widespread positive public reaction to the launch of the new A45 AMG in Australia ensured that the model was well represented in terms of both volume and sentiment. http://bit.ly/18Enwnm • Usually the most talked about range of models with in the Mercedes-Benz fleet, the S-Class experienced a minor drop in mentions for the month of August. • Leaked design sketches for the Mercedes-Benz Viano ensured that vans despite relatively low volume for the month, vans produced the highest average sentiment score (+13.1). http://bit.ly/15wa1Fx • E-Class Family: E, CLS-Class; CLA-Class • S-Class Family: S,SL,CL,SLS; • SUV: G, GL, M, R-Class; • Vans: Vito, Viano, Sprinter, Valente

  6. Mercedes-Benz Australia vs. Competitors *The volume of terms “Mercedes”/”Merc”/”Mercedes-Benz” mentioned online vs. “Audi” and “BMW” 8 August: Mentions regarding the BMWi8 and the 4 series are responsible for this peak in sentiment. http://bit.ly/1egxbqf & http://bit.ly/15wi3hz 30 August: Spy shots of the Audi S3 Cabriolet ensured this spike in sentiment. http://bit.ly/14sgzob

  7. Mercedes-Benz Australia: insights • MB keeps eye on the future with potential incorporation of Google Glass technology. • Public reaction to leaked Viano sketches. • The battle of innovation • Excitement builds for Mercedes-Benz Fashion Week • Aggressively priced A-Class widens gap between Mercedes-Benz and BMW Please login to Online 1984 to see the relevant social media mentions these insights are based on: http://live.online1984.com/user

  8. Further Information: Yoni KozminskiAccount Managerp: +61 3 9696 9176 e: yoni.kozminski@theonlinecircle.comLevel 2, 83 PalmerstonCres, South Melbourne, VIC 3205 Report developed by: RaisaTsemelDigital Intelligence Analyst p: +61 3 9696 9176 e: raisa.tsemel@theonlinecircle.comLevel 2, 83 PalmerstonCres, South Melbourne, VIC 3205 Josh DorevitchJunior Analystp: +61 3 9696 9176 e: josh.dorevitch@theonlinecircle.comLevel 2, 83 PalmerstonCres, South Melbourne, VIC 3205

More Related