1 / 9

SAMSUNG VS NOKIA English a.a. 2005-2006 Laura Moscatelli Alberto Olori

SAMSUNG VS NOKIA English a.a. 2005-2006 Laura Moscatelli Alberto Olori. with Samsung it’s not that hard to imagine. Laura Moscatelli & Alberto Olori. Laura Moscatelli & Alberto Olori. Samsung has market leadership through its innovative and hot mobile phones and it has young consumers.

catrin
Télécharger la présentation

SAMSUNG VS NOKIA English a.a. 2005-2006 Laura Moscatelli Alberto Olori

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. SAMSUNG VS NOKIA English a.a. 2005-2006 Laura Moscatelli Alberto Olori

  2. with Samsung it’s not that hard to imagine Laura Moscatelli & Alberto Olori

  3. Laura Moscatelli & Alberto Olori

  4. Samsung has market leadership through its innovative and hot mobile phones and it has young consumers Nokia has concentrated its efforts on design and it has consumers among businessmen SAMSUNG vs NOKIA

  5. Nokia is a traditional brand; Its logo is “connecting people” Samsung is a young brand; Its new logo is “with Samsung it’s not that hard to imagine” BRAND

  6. QUALITY Samsung is considered a medium/high quality brand by a segment of consumers between 15 to 35 years of age Nokia is considered of a veryhighquality by a segment of consumers between 35 to 50 years of age

  7. QUALITY Nokia has concentrated its efforts on design forgetting that function is more important Samsung has spent money on the latest high-tech device. It has exploited technology and produced increasingly small handsets

  8. ORGANIZATION NOKIA Developer of business and the father of Nokia’s new corporate: Pekka Ala-Pietilä President of nokia mobile phones: Matti Alahuhta Chief Financial officer atnokia:Olli-Pekka Presence: All over the world SAMSUNG Chairman and chief executive: Kun-Hee Lee Chief executive officer: Chong-Yeul Pae Presence: Europe and Japan

  9. WHO IS THE LEADER?!? …the struggle will probably never end…

More Related