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Genre Analysis

Genre Analysis. Genre Analysis. Useful when you are encountering a genre for the first time. Uses rhetorical terms to determine what the features of a genre are. This knowledge then acts as a heuristic for generating a new document. Genre.

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Genre Analysis

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  1. Genre Analysis

  2. Genre Analysis • Useful when you are encountering a genre for the first time. • Uses rhetorical terms to determine what the features of a genre are. • This knowledge then acts as a heuristic for generating a new document.

  3. Genre • Is a category of documents that share features and rhetorical purpose. • Genres are often used by a discourse community to suit their communication purposes. • Genres cross communities and are flexible and evolve over time.

  4. Conducting a Genre Analysis • Locate at least 3 models (for triangulation) • Models from within your writing context (business or organization) will work the best. • Review them carefully and ask questions regarding aspects you are unclear about.

  5. Rubric for Analysis • Identify the communication purpose(s) • Identify the audiences (internal, external, peers, up or down the hierarchy.) • Identify the organizational pattern • What opening information is there – headers, titles, communication chains, dates, etc.

  6. Rubric for Analysis Continued • Organization • What purpose do the sections of the document serve for the audience? • What is the purpose of the conclusion (to summarize, provide information, provide highlights, to give contact information)?

  7. Rubric for Analysis Continued • Format - is there • A cover sheet or other introductory materials? • block paragraphing or indented paragraphs? • Single or double spaced? Columns? White space between sections? • Headings for each section? • Letter head or other stationary? • Images and pictures?

  8. Rubric for Analysis Continued • Final questions • What are the style expectations (formal, consultative, informal)? • What is the medium for delivery? • Where does there seem to be flexibility in the genre expectations?

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