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AMD 50x15 Initiative

AMD 50x15 Initiative. Dan Shine Marketing Director Russian Economic Forum London April 11, 2005. AMD Overview. A leading global supplier of innovative semiconductor solutions for the personal and enterprise computing, communications and consumer electronic markets. Founded: 1969

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AMD 50x15 Initiative

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  1. AMD 50x15 Initiative Dan Shine Marketing Director Russian Economic Forum London April 11, 2005

  2. AMD Overview A leading global supplier of innovative semiconductor solutions for the personal and enterprise computing, communications and consumer electronic markets Founded: 1969 Headquarters: Sunnyvale, California Employees: 15,800 worldwide Sales Mix: 78% international • 2004 Revenue: $5 billion • 2004 Q4 Revenue: $1.26 billion • Flash Memory:$504 million • Microprocessors: $730 million • Other: $30 million Russian Economic Forum – Dan Shine

  3. Lead the industry to pervasive64-bit computing 50x15 Enable a new global population oftech-capable consumers AMD Leadership Opportunities Establish MirrorBit™ technology as thenext industry standard in Flash memory Russian Economic Forum – Dan Shine

  4. Evolve beyond products and technologies to solutions Our Philosophy: Customer-Centric Innovation Customers are at the center of everything we do Expand connections with customers, partners and end users Enable meaningful customer differentiation at ever-declining costs Russian Economic Forum – Dan Shine

  5. Enabling a New Global Population of Tech-Capable Consumers • Deliver affordable, accessible Internet connectivity and computing capabilities to 50% of the world’s population by the year 2015 • 85% of the world’s population does not have Internet access due to affordability and infrastructure constraints. This presents a huge opportunity for AMD to address the needs of billions of people around the world • Empowering a new, global generation of tech-enabled citizens Russian Economic Forum – Dan Shine

  6. AMD’s 50x15 Initiative • Good Business • Create economic opportunities • Change the World • Accessible hardware platform • Simple, Accessible, Empowering technology • Customer-centric focused • “Geo-sensitive” approach • Targeted solutions for high-growth markets • Partnering with governments, mfgs., distribution & financial institutions • Integrated, end-to-end ecosystem • More than technology alone • Includes packaging, distribution, service, support and microfinancing Principles for Success Russian Economic Forum – Dan Shine

  7. “How will the world communicate in 10 Years?” • Easily send e-mail even if you can’t type or spell • Instant message (IM) with someone who doesn’t speak your language • Know children who currently have never heard of “long distance” or even “phone number” • Never have to relearn an interface. It will adapt to you. In 10 Years You will... Russian Economic Forum – Dan Shine

  8. “What will the world use to communicate in 10 Years?” In 10 Years You’ll Use… • “Disposable” Voice-based computers and wireless phones without a display or keyboard • Solar-powered “laptops” connected to Local Village uplinks to the world • Universal translators in every conceivable application, from note-taking to navigation, reading to romance • Small, foldable displays with gigabytes of memory and wireless built-in, constantly recording high definition educational, governmental, political, and entertainment-oriented content Russian Economic Forum – Dan Shine

  9. How we started… • Launched 50x15 Initiative in January 2004 at the World Economic Forum (WEF) annual meeting • Launched Personal Internet Communicator (PIC) in India in October 2004, The Caribbean in December 2004: First proof point of 50x15 Russian Economic Forum – Dan Shine

  10. Personal Internet CommunicatorA New Product Category • PIC is an affordable consumer device designed to provide managed Internet access for people in global, high-growth markets. • The PIC is designed to be high-quality, affordable and easy to use for first-time technology users. • Complete, User-Friendly Solution The PIC offers a suite of productivity tools that enables improved communications and opportunities for furthering education. Russian Economic Forum – Dan Shine

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