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Irwin Metal Cutting Launch. Sales Presentation. Agenda. Market Review for Metal Cutting Why Metal Cutting Blades? Irwin Metal Cutting Program Pricing and Timing. N.A. Steel Cutting Market. Non-Load Bearing Steel - $400M Market Solid growth rate – 10% CAGR
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Irwin Metal Cutting Launch Sales Presentation
Agenda • Market Review for Metal Cutting • Why Metal Cutting Blades? • Irwin Metal Cutting Program • Pricing and Timing
N.A. Steel Cutting Market • Non-Load Bearing Steel - $400M Market • Solid growth rate – 10% CAGR • Internal curtain walls, partition walls, etc... • Load Bearing Steel - $200M Market • Exterior support walls, floor joists, etc… • 100% recyclable… • Positioned asGREEN • National Specification • No Regional Code Variance • Inorganic • will not rot, warp, split, crack or creep • Dimensionally stable • minimal expansion / contraction Growing in both Residential & Commercial Construction
Top CSB Metal Cutting - CTQs Speed Faster than Abrasive wheels Life Lasts Longer than Abrasive wheels Cut Quality Smoother & Accurate cuts Temperature Cooler Cut Feel Quieter & Less Vibration
Metal Cutting End User Field Research 2009 End User Field Research - Irwin Excellent End User Field Research Feedback!
Irwin Metal Cutting Saw Blade • Metal Cutting Grade Carbide Teeth • reduces wear, withstands impact & delivers longer life • Laser Cut Blade • provides for stronger tooth bond • Laser Cut Anti-Vibration Vents • stabilizes blade and keeps it cool for smooth & accurate cuts • Anti Kick Back Shoulder • reduces dust & sparks for safer cuts
IRWIN METAL CSB FULL PROGRAM Full Program w Clean & Clear Consumer Message! 7
Irwin Metal Cutting Blue Walls & Bulk Product Setup Information Available in Digital Launch Kit Click Here Irwin Blue Wall #1765522 Irwin Bulk #4935556 Blue Walls Available February 2010
Why Irwin Metal Cutting Blades? • Lower Invoice Price than Competitors = More Profits • Laser Cut High Quality Design = Highest Performance • Better Performance than Abrasive Wheels = Cleaner Cutting and Improved Speed • 83% of Users prefer Irwin Metal Cutting Blades compared to their Current Solution! • Superior Product Communication = Improved Trade Up vs. Abrasive Wheels & Competitors • Productivity on Jobsites = Lower Overall Cost per Cut