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Irwin Metal Cutting Launch

Irwin Metal Cutting Launch. Sales Presentation. Agenda. Market Review for Metal Cutting Why Metal Cutting Blades? Irwin Metal Cutting Program Pricing and Timing. N.A. Steel Cutting Market. Non-Load Bearing Steel - $400M Market Solid growth rate – 10% CAGR

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Irwin Metal Cutting Launch

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  1. Irwin Metal Cutting Launch Sales Presentation

  2. Agenda • Market Review for Metal Cutting • Why Metal Cutting Blades? • Irwin Metal Cutting Program • Pricing and Timing

  3. N.A. Steel Cutting Market • Non-Load Bearing Steel - $400M Market • Solid growth rate – 10% CAGR • Internal curtain walls, partition walls, etc... • Load Bearing Steel - $200M Market • Exterior support walls, floor joists, etc… • 100% recyclable… • Positioned asGREEN • National Specification • No Regional Code Variance • Inorganic • will not rot, warp, split, crack or creep • Dimensionally stable • minimal expansion / contraction Growing in both Residential & Commercial Construction

  4. Top CSB Metal Cutting - CTQs Speed Faster than Abrasive wheels Life Lasts Longer than Abrasive wheels Cut Quality Smoother & Accurate cuts Temperature Cooler Cut Feel Quieter & Less Vibration

  5. Metal Cutting End User Field Research 2009 End User Field Research - Irwin Excellent End User Field Research Feedback!

  6. Irwin Metal Cutting Saw Blade • Metal Cutting Grade Carbide Teeth • reduces wear, withstands impact & delivers longer life • Laser Cut Blade • provides for stronger tooth bond • Laser Cut Anti-Vibration Vents • stabilizes blade and keeps it cool for smooth & accurate cuts • Anti Kick Back Shoulder • reduces dust & sparks for safer cuts

  7. IRWIN METAL CSB FULL PROGRAM Full Program w Clean & Clear Consumer Message! 7

  8. Irwin Metal Cutting Blue Walls & Bulk Product Setup Information Available in Digital Launch Kit Click Here Irwin Blue Wall #1765522 Irwin Bulk #4935556 Blue Walls Available February 2010

  9. Why Irwin Metal Cutting Blades? • Lower Invoice Price than Competitors = More Profits • Laser Cut High Quality Design = Highest Performance • Better Performance than Abrasive Wheels = Cleaner Cutting and Improved Speed • 83% of Users prefer Irwin Metal Cutting Blades compared to their Current Solution! • Superior Product Communication = Improved Trade Up vs. Abrasive Wheels & Competitors • Productivity on Jobsites = Lower Overall Cost per Cut

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